• Led strategy development, conducted research, and generated insights for the Charter Communications Spectrum account.• Devised data-driven strategic plans for Spectrum-branded bundled products and services, encompassing MVPD, OTT Streaming, SVOD, TV app, Broadband, Gigabit Fiber, Mobile, and Small Business Services.• Managed strategic planning efforts to enhance multicultural customer acquisition, upselling, and cross-selling through various channels such as DRTV (broadcast, digital pre-rolls), Digital (display, landing pages, social), and Direct Marketing (postal mail, email).

• Led program development and created a bilingual entertainment web experience tailored to Millennials and Gen Z audiences within the ATT.net platform

• Strategic planning and execution of a Go-To-Market (GTM) Direct-to-Consumer (DTC) program to successfully launch the Charter Communication Spectrum brand following the acquisition of Time Warner Cable, with a specific focus on engaging multicultural segments.• Leveraged consumer and competitive insights to drive product differentiation, resulting in measurable outcomes and achieving above-market growth targets.

• Co-founder of a boutique digital marketing agency focused on Customer Relationship Marketing (CRM), strategic roadmaps, SEO/SEM optimization, content distribution, brand positioning, social media activations, multicultural/Hispanic audience engagement, eBook authoring, as well as website and app development.• Clients included Anschutz Entertainment Group (AEG), The Walt Disney Co., Time Warner Cable, Charter Communications, Sapient Digital, and Caps Universal Payroll (Cast & Crew).

Largest US Hispanic News & Lifestyle Media company with a portfolio of 26 daily newspapers, magazines, and digital platforms tailored for U.S. Hispanics and Latin America.• Spearheaded the launch and expansion of a new digital platform network comprising 14 newspapers and magazine websites. This involved overseeing all facets of site engagement including customer acquisition, fostering publisher relationships, and optimizing site monetization strategies.• Led the development of multichannel campaigns across owned, earned, and paid channels including web, email, social, affiliate, display, search, and print advertising.

* Launched studio-based film unit dedicated to releasing foreign language and niche market independent films in the U.S.* Led all film acquisition, sales strategy, retail distribution, and release marketing efforts for 40 independent feature films driving sales of $30 million.* Worked cross-functionally with franchise management, sales, theatrical distribution, and retail marketing groups developing in-store merchandising opportunities and strategic partnerships to enhance tentpole studio content across key Warner Bros Studio theatrical releases (Harry Potter, Batman, etc.)

* Launched (first of its kind) studio-based film unit dedicated exclusively to releasing Spanish-language independent films in the U.S. * Led all film acquisition, branding, retail distribution, and release marketing efforts for 45 independent feature films driving sales of $35 million.* Worked cross-functionally with franchise management, brand marketing, theatrical distribution, and retail marketing groups developing in-store merchandising opportunities and strategic partnerships to enhance tentpole studio content across key Twentieth Century Fox Studio theatrical releases (X-Men, Ice Age, Moulin Rouge, etc.)