• Developing digital marketing strategy by studying economic indicators, trackingchanges in supply and demand, identifying customers and their current and future needs, and monitoring the competition.• Planning and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.• Designing, building, and maintaining social media presences (mostly Meta).• Identifying short-term and long-range issues that must be addressed.• Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) within Excel and/or Data Studio.• Identifying trends and insights, and optimizes spend and performance based on the insights.• Brainstorming new and creative growth strategies through digital marketing.• Planning, executing, and measuring experiments and conversion tests.• Creating landing pages, full display website and ecommerces.• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Identifying critical conversion points and drop off points and optimizes user funnels.