António J.D.V.T. Melo is a Strategic Management and Marketing expert with a specialization in Information Communication Technology applications in the Tourism, Travel, Hospitality, and Leisure industries. Senior Lecturer at the Department of Communication Sciences and Information Technologies, University of Maia. Senior Lecturer at Atlântico Business School. He is a Ph.D. (Business Administration, Scientific research dissertation on Ewon Effects on Business Performance in Rural Tourism Accommodation) from U. Salamanca, MSc. (Business Administration, Scientific research dissertation on Margin Determinants of Portuguese Retail Companies) from U. Porto (PBS), MBA International trade ESADE/IEP, and Academic License (Applied Maths/Informatics) U. Portucalense. Research interests: Services, Tourism, Consumer Behavior, Business Performance, and Information Extraction. He lectures courses related to tourism, marketing, communication, and information systems. Presented papers at recognized international conferences, with work published in several specialty journals like the Journal of Travel Research, and with Springer in the ASTI Book Series. He was awarded the Extraordinary Doctorate Award from the University of Salamanca, 2019-20, and with 2019 “Comendador Rui Azinhais Nabeiro” Award for better communication by Portuguese and Spanish authors or joint authorship with other authors from Latin America, 2019, University of Évora and CEFAGE - Center for Advanced Studies in Management and Economics. Experience in multinational consulting companies in several countries (CSC Ploenzke Portugal, Unión Fenosa Soluziona Spain, and Portugal) as country manager, area manager, and operations director.International strategic management and digital business consultant for companies in sectors such as services, industry, and commerce.Portuguese and Brazilian Nationality. Live in Portugal and lived in Spain.Languages: Fluent in English, Spanish, French, and Portuguese, Basic in German and Italian.