Antonio “Tronic” Mcdonald Email & Phone Number

New York, NY, US

• We conceptualize to make YOUR story relevant.A Transmedia company that creates engaging content for multi - platforms.
• Provide thought-leadership, driving the transformational strategy, emerging tech, interlocked with culture and cross-disciplinary thinking.
• Spearhead new business development, client presentations, project plans, SOWs, and creative advertising concepts.
• Effectively manage multiple campaigns, budgets, timelines, external partners, and staff on digital, interactive engagements.
• Lead collaboration across client departments and multiple client stakeholders to deliver large & small-scale redesign projects.
• Cultivate significant client relationships to develop net-new opportunities.

Brooklyn, New York, US

• Pronounced “Neighborhood” is a 360-degree lifestyle network that targets the 18 to 44 demographic (focused on an early adopting/trend setting audience).
• Pioneered the strategy for an IP, analytics driven web content portal with global resonance (Custom WordPress system platform/CMS back end).
• Drove thought-leadership, competitive intelligence, and synthesis of research; formulating new vehicles for content distribution, as well as content marketing.
• Led team on all interactive video builds for multiple projects simultaneously.
• Created insights and trending data, increasing the advertiser and audience experiences.
• Developed data analytics process and implemented Google Analytics reporting capabilities.

• An integrated creative outfit with a focus on brand marketing, broadcast and digital production and specialists in creating 360-degree campaigns.
• Translated creative visions (brief’s) into inspiring and innovative digital and broadcast concepts.
• Managed cross-channel deliverables in scope, on time, and within budget.
• Directed creative, IA and technology staff to deliver a rigorous design and UX specification for client’s websites.
• Led all production initiatives across multiple disciplinary verticals.
• Developed and conceptualized original franchise short form digital and broadcast content for P&G, KFC, Burger King (Spike.com/UFC), USA Networks and VEVO.COM; shows (featuring celebrity talent) include “VEVO Stylized”.

New York, NY, US

• A division of the media conglomerate Viacom; which represents the media networks and Internet platforms for channels, including MTV, Comedy Central, Nickelodeon and BET.
• Conceptualized, produced, wrote, edited, filmed, and directed various on-air promo spots; supporting the image and programming of the channels, from pre to post-production. Examples include: VMA host spots, MTV/MTV2.
• Cross pollinated with internal and external project teams (editors, designers, line producers, casting agencies, DP’s, and sound.) in pre, pro, and post-production planning and implementation; based on creative briefs.
• Post-produced campaigns for a multitude of tune-in, contests, tent-pole events, and pro-social.
• Directed actors, celebrities, athletes, reality stars, and musicians; selecting essential crew for shoots, directing and casting productions of various sizes and budgets.

Writing For Tv

B.S. Mass Communications, T.V./Film

Education record