Antonio “Tronic” Mcdonald Email & Phone Number

New York, Ny, Us

We conceptualize to make YOUR story relevant.A Transmedia company that creates engaging content for multi - platforms. •Provide thought-leadership, driving the transformational strategy, emerging tech, interlocked with culture and cross-disciplinary thinking. •Spearhead new business development, client presentations, project plans, SOWs, and creative advertising concepts.•Effectively manage multiple campaigns, budgets, timelines, external partners, and staff on digital, interactive engagements. •Lead collaboration across client departments and multiple client stakeholders to deliver large & small-scale redesign projects. •Cultivate significant client relationships to develop net-new opportunities. •Clients include: Google, HP, Microsoft, NBPA, Bob Johnson’s Oppsplace.com, Island Def Jam (artist: Justin Bieber, Kanye West), ABC Network, BET Networks (30 minute programming), ENYCE.com (interactive redesign)

Brooklyn, New York, Us

Pronounced “Neighborhood” is a 360-degree lifestyle network that targets the 18 to 44 demographic (focused on an early adopting/trend setting audience). •Pioneered the strategy for an IP, analytics driven web content portal with global resonance (Custom WordPress system platform/CMS back end). •Drove thought-leadership, competitive intelligence, and synthesis of research; formulating new vehicles for content distribution, as well as content marketing. •Led team on all interactive video builds for multiple projects simultaneously. •Created insights and trending data, increasing the advertiser and audience experiences.•Developed data analytics process and implemented Google Analytics reporting capabilities. •Conceptualized, developed, produced, wrote, filmed, and directed original & sponsored programming featuring influencers and celebrity talent. •Collaborated and coached core Sr. team by providing regular feedback, development opportunities, and training as needed to enhance skills and performance.

An integrated creative outfit with a focus on brand marketing, broadcast and digital production and specialists in creating 360-degree campaigns. •Translated creative visions (brief’s) into inspiring and innovative digital and broadcast concepts.•Managed cross-channel deliverables in scope, on time, and within budget. •Directed creative, IA and technology staff to deliver a rigorous design and UX specification for client’s websites.•Led all production initiatives across multiple disciplinary verticals. •Developed and conceptualized original franchise short form digital and broadcast content for P&G, KFC, Burger King (Spike.com/UFC), USA Networks and VEVO.COM; shows (featuring celebrity talent) include “VEVO Stylized”, “24 in 7”, “Represent” and “Travelism.” (Over 3 million views per episode)

New York, Ny, Us

A division of the media conglomerate Viacom; which represents the media networks and Internet platforms for channels, including MTV, Comedy Central, Nickelodeon and BET. • Conceptualized, produced, wrote, edited, filmed, and directed various on-air promo spots; supporting the image and programming of the channels, from pre to post-production. Examples include: VMA host spots, MTV/MTV2 image campaigns; branded content and integrated marketing projects with Nike, Sprite (Coca-Cola), Adidas, Champs, and Lipton.•Cross pollinated with internal and external project teams (editors, designers, line producers, casting agencies, DP’s, and sound.) in pre, pro, and post-production planning and implementation; based on creative briefs for simultaneous projects.•Post-produced campaigns for a multitude of tune-in, contests, tent-pole events, and pro-social. •Directed actors, celebrities, athletes, reality stars, and musicians; selecting essential crew for shoots, directing and casting productions of various sizes and budgets.

Writing For Tv

B.S. Mass Communications, T.V./Film

Education record