Digital Marketing Specialist
Current- Develop and implement social media marketing campaigns to generate leads and drive sales.- Own and maintain the company's website, ensuring that all content is up-to-date and accurate.- Use Google Analytics to track website traffic, monitor website health, and report on campaign performance.- Build and maintain relationships with existing and prospective digital media marketing partners.- Report on the performance of digital marketing activities and adjust and streamline lead generation processes accordingly.- Integrate and optimize the company's CRM system and database into all digital marketing activities and reports.- Conduct regular market and competitor research to stay aware of the latest trends and benchmarks.- Manage and tag all digital marketing activities to easily track leads and monitor the sales team's progress.- Manage all marketing campaigns and be able to extract reports and conversions via the company's accounts to assess the success of digital marketing efforts.- Build and execute social media paid marketing campaigns with specific CTAs and report on their success.- Manage and own the website CMS and analytics backend to report on key metrics monthly.- Utilize Google Analytics for website traffic reporting, UTM tagging, and campaigns, and for monitoring website health/issues.