Antonio Vela Email & Phone Number

121 Sherron Rd, Suite 106 Durham, Nc 27703

• Responsible for the administration and efficient daily operation of the branch, including the following departments: operations, lending, product sales, human resources.• Implemented all the security and safety procedures in compliance with the National Credit Union Association standards.• Led strategic community affairs and local partnerships to increase the Latino Credit Union engagement and to enhance our products.• Trained local community members though Financial Education Courses.• Implemented an aggressive Marketing and PR local plan to promote LCCU mortgage program to real estate agents, builders, developers and attorneys. • Developed, managed and implemented a direct communication system with car dealerships to increase businesses and surpassed monthly forecasts.• Implemented and promoted a service culture through coaching, guidance and staff motivation.

• Conducted, processed and approved/denied loan applications in a timely manner, in accordance with credit union policies and procedures and all applicable laws.• Successfully managed credit card delinquency, exceeding the established expectations.• Designed and implemented an efficient communication process which improved business between the credit union and the car dealerships.• Created a loan reporting system to analyze and optimize team resources.

• Received and greeted members and potential members in person or by phone, determine the nature of the member’s request and either transact the request or refer the member to the appropriate resource. • Provided information about credit union services and policies such as loans, shares, payroll deductions, direct deposit, credit cards, and audio response; market credit union services through cross selling. • Operated the data processing system to maintain accounts and post transactions such as deposits, withdrawals, and loans; provide information as authorized by members concerning account status.

• Designed and implemented a business development plan for the Hispanic population in the RTP area that leveraged on the Hispanic Holidays. • Consistently exceeded management approved sales monthly quotas in accordance with manufacturer regional standards. • Developed and managed the overall sales process that included: obtaining customer requirements, matching the product (including financial instrument) with the customer’s requirements, identifying potential prospects to include on the sales funnel, determining criteria to move prospects deeper into the sales funnel, and closing sales following corporate guidelines.• Managed the delivery and acceptance process that ensured customer satisfaction (i.e. the product fulfills the requirements initially identified by the customer)

• Coordinated with our international branches the logistics processes to ensure that necessary documentation for import/export orders were in place and accurate: letters of credit, pre-shipments inspections, customs requirements, certificates of origin, licenses, emissions certificates, invoices (CIF, FOB, CFR, bill of landings, etc).• Implemented a purchase order management system (SAP/ ITI / NADIN): international order entry, confirmation of terms and pricing, product availability, forwarder booking and confirmation, accurate order tracking and status reports.• Developed, managed and implemented a demand planning and supply chain structure to optimized resources (just on time resource management strategy).• Successfully re-negotiated contract terms for the office-space/building and telecommunication contracts in-lieu of changes in importer’s strategy and growth plans.

• Managed a financial team responsible for all financial data, processes, and documents (annual financial plan, balance sheets, P&L reports, cash-flow reports, YTD reports, demand forecasts, sales projections, cost and retail price schedules, tariff costs) of three entities: Audi Ecuador and two dealerships. • Managed the Contract Process for all vendors by tracking contract terms that included: vendor and reseller data, contract dates, pricing, service levels, paying terms, paying budget, and contract related documents (quote, contract agreement, invoices, purchase order, etc). • Developed an innovative dealership payment plan to reduce the product delivery time by having the importer with an in-country inventory that increased the average dealership sales by 168%. • Created and presented the “Annual Business Plan for Audi Ecuador” to the Audi of Latin America Corporate Office in Miami, FL during two consecutive years.

• Successfully managed a Business Development Team that consisted of: two general managers, two marketing managers, two sales managers, and four sales associates.• Managed the national corporate image by coordinating marketing aspects to define the strategic corporate identity concepts.• Implemented a Strategic Sales Process that energized and improved the sales cycle and resulted on higher sales of otherwise staged products. • Established corporate sales and marketing standards to achieve an aggressive sales target schedule by applying SMART policies (Specific, Measurable, Attainable, Realistic and Time-sensitive).• Assisted on the semi-annual global strategic corporate meeting in Ingolstadt, Germany to review results and discuss/define best practices for the Latin American markets.• Prepared a complete Marketing Budget Plan that included: launching events, media plan, execution plan, PR activities, retail marketing, and events and sponsoring for each market.

• Led strategic business-to-business negotiations with dealerships that produced win-win situations for the importer and the dealerships in the South American market. • Identified new market opportunities in different countries in the South American market by analyzing population trends and anticipating demand.• Organized innovative events to promote dealership brand that included: launching new products, exhibitions, public presentations, road trips, and band festivals sponsorships.• Established innovative regionally-bound sales and customer service procedures to enhance the overall captive customer experience. • Surpassed net sales targets in two consecutive years: $7.1 million in 2006 and $10.5 million in 2007.

• Managed two regional dealerships (including their staff) that generated annual sales of $2.6MM and reported to the VOLVO Corporate office in Sao Paulo, Brazil.• Implemented forecasting goals and objectives for sales, gross margin, and key expenses on a monthly basis. • Managed the Order System that included: international order entry, confirmation of terms and pricing, assignation of product availability, and notification to customers with pre-shipment details and status updates.• Developed and implemented an extensive Marketing and PR Plan to reintroduce the brand in Ecuador in order to clean a bad history of having 10 importers during the last 12 years. • Improved the Sales Process to focus on star products in order to align resources to maximize profits and reduce costs.

• Opened two new dealerships in the South American region that followed the regional corporate image plan.• Developed and managed the Human Resources Hiring Process that ensured that new coming staff was selected as per corporate guidelines and was also trained according to corporate standards. • Established and implemented pay plans, monthly and yearly bonuses, motivational goals, and annual objectives to the marketing and sales staff.• Increased annual net sales (73%) by increasing the average price of each car sold (23%) and focusing on high end models and new marketing strategies. • Implemented an innovative regional customer marketing plan focused on developing new businesses and increasing the target client base using direct-marketing techniques.

• Prepared and analyzed comparison of volume sales and market share by segment and product for the last 5 years.• Prepared an overall Order and Sales Plan in accordance of product availability and market conditions for each of the dealerships in the region. • Ensured proper follow up of all potential buyers by developing, enabling, and monitoring a prospecting and sales control system.• Managed marketing & sales staff including: setting sales goals, conducting daily sales reviews, and attending sales training meetings.

• Reported to the new vehicle Sales Manager regarding new customer–service oriented objectives, planning activities and reviewing all the results. • Analyzed incoming inventory to ensure that products features/accessories/pricing will fulfill customer’s expectations. • Developed an overall sales process that included: obtaining customer requirements, matching the product (including financial instrument) with the customer’s requirements, and closing sales following corporate guidelines.• Managed the delivery and acceptance process to ensure/enhance customer satisfaction.