Global Press & Vip Relations
CurrentOwn and manage a multi-million-dollar PR budget, optimizing resources to achieve maximum ROI and cost efficiencies while maintaining high brand integrity and exclusivity standards. Cultivate and manage relationships with top-tier VIPs, editors, journalists, influencers and stylists worldwide, fostering key partnerships that position the brand as a leader in luxury fashion. Align with A-List talent which secured AMIRI’s first placements with Robert Downey Jr., Jacob Elordi, Donald Glover, Omar Sy, Barry Keoghan, Colman Domingo, Tyler James Williams, Glen Powell, etc. Direct and coordinate PR initiatives by managing agencies across diverse international markets, including USA, EU, UK, China, Korea, Japan, and LATM, ensuring consistent brand messaging and maximizing media coverage effectiveness. Develop, implement, and manage innovative PR initiatives, including AMIRI first ambassadorship with K-Pop Idol Sunwoo, which has driven overall brand engagement and fosters a loyal global customer base, even outside of the APAC region. Manage a high-performing PR team, fostering a collaborative and creative work environment that delivers exceptional results and exceeds set KPIs. Leads crisis communication initiatives, effectively mitigating potential brand risks and ensuring swift resolution of issues to safeguard brand reputation and consumer trust. Provide strategic counsel to C-Suite executives on PR and communications matters, leveraging market insights and industry trends to inform decision-making and drive business growth. • Meticulously monitor and analyze PR campaign performance metrics, producing detailed reports and insights that inform future PR strategies and contribute to overall business objectives.