Antoni Tekeli Email & Phone Number

İstanbul, Türkiye

• Building brand partnerships to bring strategic value to CarrefourSA by creating unique value propositions and introducing new customers• Creating and managing campaigns with partners collaboratively• Building the marketing relationship and brand positioning with partners, coordinating mass or target audience communications for successful partnership development• Selling Value Added Services to our suppliers such as customized campaign management, propensity models (descriptive or machine learning) and specialized loyalty programs, produced thanks to CRM Big Data• Campaign management consultancy services for our suppliers, building differentiated strategies for valuable, new, potential, lost customers, and lifestyle or shopping behavior based customer segments• Developing new business ideas to increase company capabilities such as customer analytics, loyalty programs, mobile app development, fintech solutions, gamification, and digitalization• Project management of all business development projects

İstanbul, Türkiye

• Creating and leading company-wide transformative projects to increase revenue and profitability, focusing mainly on E-Commerce, Sales & Marketing, CRM, IT and Product & Category Management fields in the Project Management Office• Leading Lean and Agile mindset within projects, retail field, and the company culture• Schedule, budget, quality, change, risk, and opportunity management for effective project governance

İstanbul, Türkiye

Implementing strategic and large-scale change-oriented initiatives/projects in cross-functional teams, including:• Leading a team of 7 engineers, managing mobile application (Android & iOS) and web development projects applying Agile Scrum methodology; developing UI, UX, new features and performance for a startup platform business model• Guiding digital marketing, SEO strategies and objectives for the platform model• Managing Lean 6 Sigma, financial modeling and mergers and acquisitions projects• Determining the scope of the projects by performing needs analyses, developing project plans, and optimizing resource allocation across teams• Ensuring time, cost, and quality standards throughout the lifecycle of the projects• Leading the project governance processes including monitoring, status reporting, issue and risk identification• Defining the risk management framework, taking risk preventive or corrective actions when necessary• Leading change management efforts by enabling the internalization of important projects in the company, transferring the knowledge, experience and the value created in these projects to the company and using them in different divisions

İstanbul, Türkiye

• Conducting market and competition analysis, developing market entry, business development and growth strategies• Acting as trusted advisor to the sales, key account management, business development teams and management by providing sales coaching and insights on cross selling, up selling opportunities, market realities and expectations• Conducting research for potential M&A and business development opportunities• Ensuring marketing campaigns are aligned with the market realities and business strategy• Applying analytical approaches and conducting primary and secondary market research, engaging in networking activities and scanning internal and external business environment• Regularly monitoring market developments and providing feedback to management on key topics• Recommending and explaining research methods and analytical techniques appropriate for targeting and segmenting markets, business development, marketing optimization, demand forecasting, profit, and price analyses• Synthesizing the analyses and providing recommendations to senior management for go-to-market, growth and profit increasing strategies• Enabling sales with dynamic market and customer data analysis to improve lead to close ratio• Driving continuous development of the CRM system in close coordination with the commercial teams and ensuring alignment with other relevant commercial processes• Conducting sales and pipeline analysis and coordinating related sales management meetings• Driving continuous improvement of sales process, sales capabilities, tools and supporting systems• Ensuring process alignment between commercial, operations, finance, and legal departments

İstanbul, Türkiye

Increased revenue, profitability and productivity by successfully implementing and developing projects for many international top-tier ISO 500 and service companies in the following fields:• Strategic Planning: Preparing long-term strategic plans by making and presenting market, competition, sales, financial and operational analyses and coordinating the senior management strategy workshops• Strategic Marketing & Brand Management: Establishing Strategic Marketing departments by aligning all marketing activities and brand positioning with the companies’ main strategies and purposes • Business Development: Finding business opportunities such as new customers and markets to grow the current business models or creating new ones• Go-to-Market Strategy: Preparing go-to-market strategies including brand, product and sales strategies for entering new markets• Brand and Market Research: Preparing or coordinating brand and market research activities to support the strategic planning process• Customer Experience Management: Measuring customer experience and developing action plans to meet or exceed customer expectations to increase customer satisfaction and loyalty• Customer Segmentation: Segmenting customers to make better targeting, develop effective retention strategies, enhance customer experience and develop segment-based strategies • Innovation Management: Structuring the new product/service development processes (e.g. using Stage-Gate model) and internalizing the innovation culture within the companies • Sales and Operations Planning (S&OP): Establishing S&OP discipline and processes within companies• Business Process Modelling: Modelling as-is business processes in process modeling tools (ARIS, Ensemble etc.) and suggesting to-be processes to increase profitability and efficiency• Integrated Performance Management: Building integrated performance management frameworks based on strategic objectives; connecting metrics, processes, and targets

İstanbul, Türkiye

• Procurement and purchasing activities such as organizing medical auctions and conducting purchasing, contracts, assurance, government promotion and leasing activities of newly constructed Koç University Health Sciences• Conducting price and contract negotiations with suppliers to increase the profitability of the company• Searching alternative supply sources to maximize profits and minimize inventory levels and costs• Supply and delivery planning, controlling the suppliers' lead times and preparing supplier performance reports• Monitoring national and international suppliers and markets for product innovations and alternative technologies• Routine purchasing activities of consumables, consignee and standard purchase orders for Amerikan Hastanesi

İstanbul, Türkiye

• New product and analytical method development projects together with the Business Development Department• Research and development studies of new drugs, patent applications and licensing studies• Stability and Validation analyses of R&D products

İstanbul, Türkiye

• Working in international projects in cooperation with the Strategy & Business Development Department; conducting cost, long-term demand and production capacity analyses• Quality control of the raw materials and the finished products using chemical and instrumental analyses• Statistical analyses of the analytical method transfers• Chemical Inventory Responsible: Inventory management of chemical reagents and keeping database with SAP

St. Paul, Minnesota, Amerika Birleşik Devletleri

Marketing and sales activities for special events and coordinating the rides in the organization

Doctor Of Philosophy (Phd) Student, Industrial Engineering

Completed analytical modeling, system analysis and simulation focused coursework

Master Of Science (Msc) Degree, Engineering And Technology Management

Bachelor'S Degree, Chemical Engineering

Activities and Societies: • IAESTE (Milletlerarası Teknik Stajyer Öğrenci Mübadelesi Birliği) Türkiye • İstanbul Teknik Üniversitesi Kimya.

Education record

Activities and Societies: Satranç Kulübü Başkanı