Anton Kapaev Email & Phone Number

Driving daily sales for a $100M+ revenue by leading a marketing organization of 120 professionals (20 marketing teams) through digital and offline channels. Managing go-to-market, digital marketing (Email, SEO, Social Media, Content).Transforming go-to-market to an Omni-channel model using big data, agile marketing, personalized content, buyer’s journey and behavior analytics for enhancing customer experience across the funnel from awareness and conversion, to retention. Building customer relationships to optimize customer acquisition cost (CAC) and increase long-term value (LTV) by up-selling and cross-selling for organic revenue growth.Supporting 120+ brands including subscription-based professional information products, online education, software solutions, and services for accountants, HR, lawyers, finance, entrepreneurs, heads of educational, clinicians, nurses and regulatory sectors.

Moscow, Russian Federation

Coordinate the internal operational activities of the AIF publishing house in accordance with policies, goals, and objectives established by the Chief Executive Officer and the Board of Directors. Leads and directs the following functions and/or business units: Sales, print operations, human resources, information systems, new business coordination, and promotion and communication. Key achivement: EBITDA margin growth 5 p.p. RESPONSIBILITIES:- Directs internal operations to achieve budgeted results and other financial criteria, and to preserve the holding company.- Participates in the development and preparation of short-term and long-range plans and budgets based upon broad organization goals and objectives. Recommends their adoption to the Chief Executive Officer.- Directs the development and installation of procedures and controls, to promote communication and adequate information flow, and thereby solidify management control- Develops and establishes operating policies consistent with the CEO’s broad policies and objectives and insures their adequate execution. Appraises and evaluates the results of overall operations regularly and systematically, and reports these results to the CEO- Directs the development and establishment of personnel policies throughout the organization, including compensation policies and employee benefit plans. Insures that the interests and welfare of employees as individuals are preserved and protected.

Moscow, Russian Federation

Сhief Executive Officer at Buznescom (Part of Action-Media: General Director Magazine, CEO Magazine, Kommerchesky Director Magazine (StartUp), 3 Business book series, Business Conferences. Total team 80 employees. Key achivements: Paid subscription growth - 170% per year. Ad revenue growth 30%. Profit growth 150%.RESPONSIBILITIES:- Planning all the future strategies of the company- Implementing all the planning of strategies- Presenting company strategy and operations result to the board of directors- Meeting with key clients and business partners- Building up efficient interaction between editorial and marketing/sales department- Product developmet including new products and startup - Sales and marketing managment, key Ad sales- Take responsibility of the profits of the company and set targets for them to achieve- Do risk assessment for future business prospects- Look after all the legal issues of the company

- Development and implementation of strategy aimed at subscription (new and renewal) growth - Advertisers relationship management - Development, sales and implementation of special projects together with advertisers- Re-design and focusing of magazine’s content on reader’s needs and interests- Building up budget template, budget control and monitoring budget KPI through the year

- Build and Management of subscription department (4 people) HBR Startup- Planning and development of subscription sales growth strategy- Building up efficient renewal sales system - Organization of various promotional events to get new subscribers- Development of special projects with advertizers (complimentary and corporate subscription + ad)- Analysis of customer’s data base and it’s changes

- Target search of potential conference audience - Direct-marketing and conference participantion sales- Agreements, invoicing, payment control, finance reporting - Event Management (more than 100 Vedomosti events)- CRM development