Luke Anton

Luke Anton Email and Phone Number

Global Creative Director at Penfolds @ Penfolds
Luke Anton's Location
Melbourne, Victoria, Australia, Australia
Luke Anton's Contact Details

Luke Anton work email

Luke Anton personal email

n/a
About Luke Anton

Future-minded brand marketing & creative communications strategist, with 15+ years of global experience at the nexus of luxury and contemporary culture. An interdisciplinary executive, I've ideated and delivered targeted creative, brand marketing & global business development plans for 60+ luxury fashion, beauty & lifestyle partners, in over 10+ markets, and developed cult-like client communities across multiple channels counting: digital/e-commerce, consumer & experiential retailing, email marketing, loyalty, social/chat commerce, pop-ups, events & live-streaming—serving as a go-to leader, problem-solver and creative thinker for executing 360° regional strategies, both internally and with external agency partners.A specialist in the discovery of new brands, talent & creative partnerships, and the programming of engaging content and experiences—I work closely with likeminded professionals to inspire progressive change, lead strategic vision, and deliver cross-functional business transformation initiatives throughout Australia, Asia, The US, UK, Europe, and the Middle East.

Luke Anton's Current Company Details
Penfolds

Penfolds

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Global Creative Director at Penfolds
Luke Anton Work Experience Details
  • Penfolds
    Global Creative Director
    Penfolds Jul 2024 - Present
    Magill, South Australia, Au
    View
  • Penfolds
    Global Head Of Collaborations, Content & Marketing
    Penfolds Jul 2023 - Jul 2024
    Magill, South Australia, Au
    penfolds.com
    View
  • 2-Times
    Co-Founder, Non Executive Director
    2-Times Jul 2023 - Present
    Causeway Bay, Hong Kong, Hk
    View
  • 2-Times
    Chief Brand & Marketing Officer
    2-Times Jan 2022 - Jul 2023
    Causeway Bay, Hong Kong, Hk
    View
  • 2-Times
    Vice President & General Manager – Brand Strategy, Creative & Global Marketing
    2-Times Jan 2017 - Dec 2021
    Causeway Bay, Hong Kong, Hk
    Specializing in luxury fashion, beauty & lifestyle retail categories, and known for being results-oriented, nimble, and collaborative – my core remit with 2-TIMES is to synthesize creative briefs and concepts into omnichannel global marketing and strategic ideas, actions & plans; targeting today’s hyper-connected social consumer and bringing cultural references into digital designs, interactive visual communications and branded campaigns, which play & connect with customers collective consciousness.Heading key business functions counting brand, marketing, strategy, private clienteling and creative, and with close ties to technology, digital and eCommerce – I utilize broad-ranging analytics tools, customer experience (CX) automations, and audience segmentation insights to craft multichannel narratives that intelligently blend digitally native content and commercial growth.
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  • 2-Times
    Global Marketing Director
    2-Times Jan 2017 - Dec 2021
    Causeway Bay, Hong Kong, Hk
    Global advisory position supporting senior executives, board directors, and shareholders to shape and define multi-department business strategies and innovations; scrutinizing risks, monitoring the delivery of new projects, and focusing on operational digital transformation and continuous improvement.
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  • 2-Times
    Co-Founder, Creative & Fashion Buying Director
    2-Times Jan 2011 - Dec 2016
    Causeway Bay, Hong Kong, Hk
    2-times.com
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  • Lvmh
    Creative Content & Brand Marketing Director
    Lvmh Jan 2017 - Jul 2023
    Paris, Fr
    Various contracts throughout Mainland China, APAC, and the Middle East.—Key responsibilities, by brand:• Ideating & strategising the development of regional branded messaging, partnerships, marketing solutions, and creative communications• Driving innovative digital (e-commerce & experiential) creative and marketing initiatives that target key perception challenges with each brand, globally & locally, working closely with content, editorial, social and PR directors to solve these challenges and bring each initiative to life• Designing & executing, data driven, online-to-offline targeted buying, styling/visual merchandising & personal shopping strategies for HNW private clients
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  • Issey Miyake
    Senior Brand Manager
    Issey Miyake Jul 2009 - Dec 2010
    London, Gb
    isseymiyake.com
    View
  • Calvin Klein
    Private Client Manager
    Calvin Klein Jul 2007 - Jun 2009
    New York, New York, Us
    calvinklein.us
    View

Luke Anton Skills

Brand Development Marketing Strategy Creative Direction Fashion Buying Business Strategy Art Direction Creative Strategy Adobe Creative Suite International Project Management Team Leadership Photo Shoot Production E Commerce Consulting Visual Merchandising Luxury Brand Marketing Graphic Design Fashion Start Ups Personal Shopping Creative Entrepreneurship Business Development New Business Development Online Retail Creative Writing International Sales Multi Channel Marketing Digital Strategy Multi Channel Retail Global E Commerce

Luke Anton Education Details

  • Rmit University
    Rmit University
    Marketing
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Brand Management
  • Rmit University
    Rmit University
    Marketing

Frequently Asked Questions about Luke Anton

What company does Luke Anton work for?

Luke Anton works for Penfolds

What is Luke Anton's role at the current company?

Luke Anton's current role is Global Creative Director at Penfolds.

What is Luke Anton's email address?

Luke Anton's email address is la****@****mes.com

What schools did Luke Anton attend?

Luke Anton attended Rmit University, Marketing Week Mini Mba With Mark Ritson, Rmit University.

What skills is Luke Anton known for?

Luke Anton has skills like Brand Development, Marketing Strategy, Creative Direction, Fashion Buying, Business Strategy, Art Direction, Creative Strategy, Adobe Creative Suite, International Project Management, Team Leadership, Photo Shoot Production, E Commerce Consulting.

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