Nina Antonova Email & Phone Number

Göteborg, Vastra Gotaland County, Sweden

Contributing both strategically and hands-on, I'm driving optimisation and personalisation initiatives for our travel websites and other digital channels. From identifying hypotheses, through building digital experiences, to sharing learnings with the organisation and scaling up winning experiences, all in close collaboration with other teams. The ultimate goal is to ensure seamless and relevant customer experiences across the entire customer journey, continually improve our business outcomes, and add valuable insight into ever-changing customer behaviour and preferences.

Göteborg, Västra Götaland, Sverige

Was driving growth through lead generation and lead nurturing. My tasks included:→ Strategy and tactics for capturing quality leads, nurturing and converting them into sales qualified leads → Marketing automation, integrating with sales and customer success for a seamless customer experience→ Marketing funnel analytics, segmentation and conversion rate optimization→ Email marketing and outreach campaigns I was also actively involved in:→ Product marketing and positioning→ Audience research and production of targeted content assets→ MarTech integrations and support

Gothenburg, Sweden

Introduced product marketing to Volvo Cars internal graph technologies startup incubated at Strategy and Innovation. My tasks included:→ product positioning and branding→ development of visual identity: logos, icon sets→ content creation: landing pages, articles, newsletters

Moscow, Russian Federation

Skyeng is one of the leading IT / tech companies in Russia. To be part of the 250% year-on-year growth (the company's overall goal) I focused on attracting new customers and keeping the customer acquisition cost within the comany's economics. Here are some results:→ working hand in hand with the paid channels team I went from attracting 220 new customers a month through in 2017 up to 1,300 new customers a month in 2019→ increased the weekly newsletter’s audience from 75K to 500K subscribers→ improved Open Rate from 22% to 31%, Click-to-Open Rate from 5% to18%I joined the company a sole content and email marketer and developed into a team lead with 5 people on my team. We produced lead magnets, landing pages, trigger-based and single email campaigns, newsletters. Worked from the idea and ROI estimation to copywriting, fixing images and HTML. Segmentation, analysis, hypothesis testing, conversion rate optimization and collaboration with other marketing, product and sales teams were part of my regular workweek.

Moscow, Russian Federation

Having initiated and successfully launched online courses as a new product, I also worked with content creation, email and social media marketing of language courses and events, collaborated with partners and influencers. The organisation popularized Scandinavian culture and lifestyle through courses, lectures, movie screenings and other events. We organised them on our own and in cooperation with the embassies of the Nordic countries.

Moscow, Russian Federation

Working as a consultant for a large oil and gas company, I produced Career Navigators, held interviews, wrote success stories, designed career maps and built competency models. I got my first experience in content production and upgraded my communication skills to a new level by working with senior managers from the client's company.

Moscow, Russian Federation

I joined a part of GE's internship program, successfully finished it and was offered a specialist position. My job was to organize GE’s leadership programs in the Russia/CIS region. I worked in English within an international team, learned to collaborate with many stakeholders and listen to business needs. My regular tasks included organizing and marketing events within the organization, working with contracts and bills, facilitating small groups.

Moscow, Russian Federation

Recruited specialists of various levels for positions in the Marketing and Commercial Department.

Moscow, Russian Federation

Managed web-content, reports and presentations. Presented the Software Engineer Department on the university's career guidance events. Communicated with the university staff and both future and current students.

Bachelor'S Degree, Business Informatics

Activities and Societies: I was a member of a student council and run projects like open doors events for school students, onboardings.

Master'S Degree, Human Resources Management

To add some people focus I continued with the Human Resources Management master’s program at the same university where besides HR tools I.