Anton Rius Email & Phone Number

Reno, Nevada, Us

• Lead a team of internal content marketers and external SEO, PR, and web development agencies.• Designed a full-funnel content marketing strategy for customer acquisition and expansion that consistently exceeds pipeline goals every year.• Strategize and lead content production, including standards, guidance, and scalable templates for content planning, project management, content production, sales cadence creation, ongoing analytics, and continuous optimization.• Work with academic researchers, internal subject matter experts, partners, and product teams to produce research reports, e-books, webinars, white papers, interactive tools, checklists, templates, blog posts, emails, social posts, ads, website copy, and more.• Develop and oversee a content taxonomy for the company’s product portfolio and content library to make it easy for prospects, customers, sellers, and account managers to efficiently locate and utilize the content they need.• Create editorial guidelines and standards for writing excellence to establish a consistent brand voice & tone across all content created within the company.• Direct SEO strategy, raising organic search results to page one for the company’s key evergreen articles and product pages.

• Conceptualize and develop a content strategy to grow monthly unique visitor traffic to company blog and contribute to new and expansion MRR growth.• Established brand messaging, audience personas, editorial guidelines, and brand voice & tone standards to build a consistent experience across each stage of the buyer’s journey.• Design and lead company SEO strategy, targeting high value keywords within the resource management vertical and developing articles and resources for long-tail search results.• Develop and manage editorial calendar, publishing workflows, case studies, interviews, newsletters, and feature launch messaging.• Launched video series to revitalize the company YouTube presence and led video project planning, production, and delivery efforts.

New York, New York, Us

• Doubled web traffic year over year and directly accounted for 70% of new client business with content marketing, organic SEO, PR, and social media promotion.• Developed a complete brand and marketing strategy and managed an internal team of authors and multiple marketing contractors.• Built internal processes from scratch, including customer acquisition funnels, sales intake processes and templates, brand and editorial guidelines, and documented SOP manuals/knowledge base.• Developed and facilitated internal writing workshops and coaching sessions to improve team’s writing capabilities.• Managed editorial calendar, syndication partnerships, guest author relationships, and PR across a variety of publications including Forbes, CEO.com, Inc, Entrepreneur, Federal Times, and more.• Strategized and managed creation of eBooks, case studies, job aids, infographics, reports, and branded templates.• Designed complete SEO strategy, raising organic search results for 22 target keywords to page 1 of Google, including the #1 results for 11 of our most valued target keywords.• Continuous analytics of both qualitative and quantitative data to optimize marketing initiatives.

Seattle, Wa, Us

• Designed and managed a comprehensive customer relationship and lead generation strategy for both new and experienced associates.• Increased overall business revenue by 15% year over year using a variety of marketing channels, including events, tradeshows, online ads, social media, video, print, and email marketing. • Rebuilt and revitalized the new associate business development training and support program. This program was modeled by the MassMutual home office and rolled out to over 1,000 offices nationally.• Strengthened technical infrastructure and security compliance policies.