Anton Rius Email & Phone Number

Reno, Nevada, US

• Lead a team of internal content marketers and external SEO, PR, and web development agencies.
• Designed a full-funnel content marketing strategy for customer acquisition and expansion that consistently exceeds pipeline goals every year.
• Strategize and lead content production, including standards, guidance, and scalable templates for content planning, project management, content production, sales cadence creation, ongoing analytics, and continuous.
• Work with academic researchers, internal subject matter experts, partners, and product teams to produce research reports, e-books, webinars, white papers, interactive tools, checklists, templates, blog posts, emails.
• Develop and oversee a content taxonomy for the company’s product portfolio and content library to make it easy for prospects, customers, sellers, and account managers to efficiently locate and utilize the content they.
• Create editorial guidelines and standards for writing excellence to establish a consistent brand voice & tone across all content created within the company.

• Conceptualize and develop a content strategy to grow monthly unique visitor traffic to company blog and contribute to new and expansion MRR growth.
• Established brand messaging, audience personas, editorial guidelines, and brand voice & tone standards to build a consistent experience across each stage of the buyer’s journey.
• Design and lead company SEO strategy, targeting high value keywords within the resource management vertical and developing articles and resources for long-tail search results.
• Develop and manage editorial calendar, publishing workflows, case studies, interviews, newsletters, and feature launch messaging.
• Launched video series to revitalize the company YouTube presence and led video project planning, production, and delivery efforts.

New York, New York, US

• Doubled web traffic year over year and directly accounted for 70% of new client business with content marketing, organic SEO, PR, and social media promotion.
• Developed a complete brand and marketing strategy and managed an internal team of authors and multiple marketing contractors.
• Built internal processes from scratch, including customer acquisition funnels, sales intake processes and templates, brand and editorial guidelines, and documented SOP manuals/knowledge base.
• Developed and facilitated internal writing workshops and coaching sessions to improve team’s writing capabilities.
• Managed editorial calendar, syndication partnerships, guest author relationships, and PR across a variety of publications including Forbes, CEO.com, Inc, Entrepreneur, Federal Times, and more.
• Strategized and managed creation of eBooks, case studies, job aids, infographics, reports, and branded templates.

Seattle, WA, US

• Designed and managed a comprehensive customer relationship and lead generation strategy for both new and experienced associates.
• Increased overall business revenue by 15% year over year using a variety of marketing channels, including events, tradeshows, online ads, social media, video, print, and email marketing.
• Rebuilt and revitalized the new associate business development training and support program. This program was modeled by the MassMutual home office and rolled out to over 1,000 offices nationally.
• Strengthened technical infrastructure and security compliance policies.