As the Executive Director for AI Strategy at Cision, I lead the integration of new AI technologies with the PR and Comms profession, helping brands and agencies navigate fake news and cancel culture in an era of generative AI. With over 20 years of experience in communications, PR, and technology, I have a track record of developing and delivering cultural, behavioural, and digital transformation propositions and strategies for diverse stakeholders and clients.I am also the Tech Hub Chair at AMEC Measurement and Evaluation, where I bring together the best in technology thought leadership and guidance for PR and Communications leaders globally. I am a CIPR Accredited PR Practitioner, PRWeek Dashboard 25 '23 and Dashboard AI '24 honoree.In my spare time, I write creatively and make films, and I believe passionately in the power of film to entertain and enlighten.Follow me for AI & Comms news, thoughts and tips.
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Vp ProductMeltwaterLondon, England, Gb -
Executive Director Of Ai StrategyCision Apr 2023 - PresentLondon Area, United KingdomFocused on the most effective integration of new AI technologies within the PR & Comms profession. A mixture of inbound and outbound Product Management as well as PR and Marketing activities. -
Director Of Product DevelopmentCision Nov 2022 - Apr 2023London Area, United KingdomFocused on outbound Product Management for Factmata's AI technology after our acquisition by Cision. -
Tech Hub (Sig) ChairAmec Measurement And Evaluation Jun 2023 - PresentLondon Area, United KingdomBringing together the best in technology thought leadership and guidance for PR and Communications leaders globally. -
Member Of The All Party Parliamentary Group For Artificial Intelligence (Appg Ai)Appg Ai Feb 2022 - PresentLondon, England, United Kingdom -
Individual ContributorThe Ai Journal Mar 2022 - Present -
Chief Executive OfficerFactmata Apr 2021 - Apr 2023London, England, United KingdomFactmata uses AI to go beyond sentiment analysis and mentions to show you what's really being said about a brand or topic, so you can act faster and smarter to counter misinformation, disinformation and fake news before it becomes 'fact'.Acquired by Cision. -
Director Of OperationsTalent Clouds Feb 2020 - Apr 2021London, United KingdomSetting up operations and establishing foundational business processes, team functions, culture and ways of working at Talent Clouds, bringing AI-powerd compliance checks to vital front-line service roles.Responsible for developing and overseeing Product, Customer Success, Support and Technical Operations. -
Chief Of StaffProfinda Jan 2019 - Feb 2020London, United KingdomResponsible for overseeing Pre-Sale, Product, Development, Implementation, Innovation, Data and Customer Success functions at ProFinda, the leading proprietary AI provider for resourcing at the world's biggest professional service firms -
Director Of Customer SuccessProfinda.Com Jun 2014 - Jan 2019London, United KingdomDeveloping and implementing the Customer Success strategy for ProFinda's proprietary AI.Also developing the customer change management processes to adopt AI and acted as sales enablement as well as lead on:- Helping customers implement ProFinda and integrate AI into their ways of working- Supporting customers in delivering change campaigns to ensure maximum adoption and ROI- Driving a "customer success is our success" philosophy throughout the companyClients include multiple top tier banks, professional services organisations and construction firms. -
Communications ManagerCabinet Office Dec 2013 - May 2014London, United KingdomSetting internal engagement strategy to support the successful implementation of the Civil Service Reform change programme across all of UK Government with over 600,000 internal stakeholders.(Band A/B2/G7/Assistant Director) -
Strategic Communications ManagerBritish Army May 2013 - Dec 2013Joint Force Hq Rheindahlen (Germany)Responsible for developing and implementing a communications strategy that aligns all internal and external engagement activity with the overarching objectives of British Forces in Germany. This includes the drawdown and relocation of 34,000 personnel and families to the UK and the maintenance of UK/German relations at the local and Federal level. Specific responsibilities include stakeholder analysis and mapping, content development, channel analysis, planning and leadership of virtual teams of communication and non-communication professionals across national and international boundaries.(C1/Senior Executive Officer) -
Communications ManagerUk Ministry Of Defence Feb 2012 - May 2013London, United KingdomDevelopment of internal communications strategy, organisation of virtual teams to deliver communications effect and production of internal communications products to communicate a business change programme to over 175,000 internal stakeholders as well as national and specialist media. -
International Policy Advisor (Middle East)Uk Ministry Of Defence Jul 2010 - Feb 2012London, United KingdomLeading on the development of MOD strategic and political engagement strategy for Iraq, Kuwait and Bahrain. I managed a budget of over £2m in order to develop our international relationships in line with the UK foreign policy agenda in the Middle East. I proactively managed the MOD response to the Arab Spring in Bahrain ensuring our position as a strategic partner was maintained while supporting partner departments (FCO, DfID) in driving forward our agenda for human development. -
Counter Terrorism Policy OfficerUk Home Office Feb 2009 - Jul 2010Leading on counter-terrorism policy around the subjects of Guantanamo Bay and the special intelligence relationship between the UK and US. Also engaged in local communities to counter Al Qaeda extremist narratives. Also worked on preparing for a public inquiry into the role of the British intelligence services in alleged mistreatment of detainees by the US and other partner nations. -
Press OfficerUk Ministry Of Defence Oct 2008 - Feb 2009Delivering local, national and international media engagement covering issues relating to Defence personnel. Included producing press releases, events and reactive lines to take in a high pressure and fast paced environment. -
Media AdvisorUk Ministry Of Defence Jul 2008 - Sep 2008AfghanistanProviding media advice to British forces in Afghanistan as well as the local Afghan government and journalists.Led on the media campaign for the largest British military operation since the Falklands: Operation Oqab Tsuka, generating worldwide headline coverage. -
Press OfficerUk Ministry Of Defence Apr 2007 - Jun 2008London, United KingdomLeading on day to day UK regional media issues involving the Ministry of Defence and UK Armed Forces.Also developed a web-enabled regional media monitoring application that tracked key message penetration and sentiment. -
It Project ManagerUk Ministry Of Defence Jan 2005 - Apr 2007London, United KingdomProject management of multiple IT projects, including £1M+ business resilience projects with 10,000+ users and £500,000 complex building and facility related projects with 4,000+ users.Service management duties included joint-chairing monthly service review sessions with senior customer representatives and assuring the quality of support services from Fujitsu, and then EDS, as part of the Atlas consortium. -
It ManagerUk Ministry Of Defence Jan 2003 - Jan 2005Raf WytonResponsible for IT service delivery to 500+ including the line management of a 1st line support engineer. I produced an engineering management system which consolidated over 200 separate databases and spreadsheets into one application, earning me a GEMS innovation award. I re-designed the organisation's intranet using HTML 4.0, CSS and Javascript. -
Ms Office Application DeveloperUk Ministry Of Defence Jan 2002 - Jan 2003Raf WytonIn this role I focused more on application Development in and around the MS Office suite using MS Access, Excel, Outlook, VBasic, VBScript & SQL. I produced applications to increase efficiency in the finance and air safety business functions. I also produced a performance appraisal management system which earned me a GEMS innovation award. -
1St Line It Support & Ms Office Application DeveloperUk Ministry Of Defence Jan 2000 - Jan 2002Raf WytonResponsible for 1st line IT support to 300+ users, mainly around MS Office productivity tools such as Excel, MS Access and Outlook. I also developed a financial management database in MS Access which managed the £5m budget for the RAF's TriStar fleet. -
Managing DirectorBrightstar Jan 2002 - Jun 2005St.Ives, CambridgeDeveloped and sold CRM applications for small businesses.I also developed one of the first online communities for social giving and getting help using bulletin board technology, PHP and MySQL. 'Agony Online' successfully changed lives for the better.
Antony Cousins Education Details
Frequently Asked Questions about Antony Cousins
What company does Antony Cousins work for?
Antony Cousins works for Meltwater
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Antony Cousins's current role is VP Product.
What schools did Antony Cousins attend?
Antony Cousins attended Chartered Institute Of Public Relations.
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