- Led the strategic planning and thorough execution of the alumni city meets across four metro cities, garnering a record attendance of over 400 participants in total across all the locations.- Orchestrated two impactful "Nexus" guest lectures and conducted the interview for 1 of 5 "Know Your Alumni" video series to significantly elevate the Alumni community engagement.

- Engineered a comprehensive Driver Tree model to identify crucial sales drivers, facilitating the swift implementation of tailored, analytics-driven marketing strategies and associated metrics that directly enhance these pivotal sales drivers.- Conducted a comparative analysis of market-leading tools in marketing performance forecasting, identifying key industry gaps and enabling the organisation to develop a capability that would provide a decisive competitive advantage.- Spearheaded… Show more - Engineered a comprehensive Driver Tree model to identify crucial sales drivers, facilitating the swift implementation of tailored, analytics-driven marketing strategies and associated metrics that directly enhance these pivotal sales drivers.- Conducted a comparative analysis of market-leading tools in marketing performance forecasting, identifying key industry gaps and enabling the organisation to develop a capability that would provide a decisive competitive advantage.- Spearheaded the creation of an integrated roadmap and use cases for marketing mix optimization, closely aligned with advanced forecasting and simulation capabilities, designed to guide strategic, data-driven marketing decisions. Show less

- Conducted Out of Home (OOH) audience movement and profile analysis across 10 Indian cities using SQL, AI/ML techniques in python leading to unique consumer insights for a leading Indian FMCG firm.- Performed a comprehensive data analysis of audience movement and profile on $40 million worth of OOH Tradable media value in the Latin-American market specifically focusing on Colombia and Mexico.- Collaborated with global advertising agencies to deliver out-of-home (OOH) audience analytics… Show more - Conducted Out of Home (OOH) audience movement and profile analysis across 10 Indian cities using SQL, AI/ML techniques in python leading to unique consumer insights for a leading Indian FMCG firm.- Performed a comprehensive data analysis of audience movement and profile on $40 million worth of OOH Tradable media value in the Latin-American market specifically focusing on Colombia and Mexico.- Collaborated with global advertising agencies to deliver out-of-home (OOH) audience analytics for over 40,000 locations, enabling top Consumer Goods clients to make data-driven decisions.- Developed 30+ planning proposals with OOH audience movement data in terms of volume and profile with campaign reporting using Tableau, contributing to a deal with a top global electronics company. Show less

- Performed inbound/outbound reactive and proactive retention using targeted retention strategies.- Ensured reduced churn rates with a Retention Efficiency of 45% over the team average of 27.5%.- Delivered an average retention revenue of 8 Lakhs per month over the duration of my work period contributing to the majority share of 20% of the Retention revenue in a team of 8 people.- Generated on an average a 55% month-on-month increase in customer retention revenue.- Executed… Show more - Performed inbound/outbound reactive and proactive retention using targeted retention strategies.- Ensured reduced churn rates with a Retention Efficiency of 45% over the team average of 27.5%.- Delivered an average retention revenue of 8 Lakhs per month over the duration of my work period contributing to the majority share of 20% of the Retention revenue in a team of 8 people.- Generated on an average a 55% month-on-month increase in customer retention revenue.- Executed proactive retention strategies over long-term customers lowering segment churn by 12%. Show less