As the Founder and CEO of Premium Surface Protection, my expertise in new business development, product development, team building, and business planning has been instrumental over the past decade. Our company, Premium Surface Protection, is a specialised service company focussed on the treatment and protection of all textiles and leather in commercial and residential interior fit outs. They offer the world's most technologically advanced and environmentally safe protection solutions, free from forever chemicals and chemicals of concern, under the Decorgard® brand. Decorgard®'s Fibre Protector and Organic Microseal is the preferred anti-soil and stain treatment for premium hotel chains, cruise ships, airlines, public transport, theatres, corporate offices and custom made manufacturers of exclusive carpets, rugs and fabrics. Premium Surface Protection is an Australian manufacturer, exporter and service company, serving AsiaPacific. There is also a sister company in New Zealand. The business boasts a fine tuned structure which provides their clients with a highly effective preventative maintenance system. This preventative maintenance system extends both the original appearance of their valuable furnishings and therefore the life cycle of the assets, reduces scheduled maintenance, saves on costs and thus contributes towards a sustainable facility.Premium Surface Protection also offer an Up-Cycling program as they strive to be a beacon of innovation, offering advanced solutions that not only enhance furnishing assets and lifetime but also contribute to the overarching goals of a circular economy.