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Transformational Digital Leader | Customer Experience Advocate | Thought Leader in Digital StrategyWith extensive experience leading digital transformation initiatives, I specialise in helping businesses navigate the complexities of evolving customer expectations, emerging technologies, and organisational change. My passion lies in crafting customer-focused digital strategies that not only drive growth but also deliver exceptional, seamless experiences across all touchpoints.I have a proven track record of delivering high-impact programmes that unlock incremental revenue, reduce costs, and empower organisations to adapt and thrive in competitive markets. From redefining customer journeys to implementing scalable, innovative technologies, my approach bridges strategy and execution to create measurable results.As a thought leader and consultant, I’m committed to sharing insights and solutions that make transformation achievable, whether it’s balancing personalisation with privacy, integrating AI, or streamlining complex ecosystems like those in the automotive and travel sectors.Let’s connect to explore how I can help your organisation turn challenges into opportunities and transform your digital ambitions into reality.
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Global Head Of TechnologyTui Jan 2023 - Sep 2024Hannover, Lower Saxony, De• Led the transformation of TUI’s customer marketing technology strategy, including global loyalty programme including AI adoption, cultural change and identifying commercial opportunities and risks• Designed and delivered strategic CRM and marketing programmes that optimised the customer journey across TUI’s digital platforms, driving continuous improvement and customer engagement.• Led and empowered a global team of 40+ professionals across 5 countries (UK, Germany, Netherlands, Portugal, Spain, India, Poland, Ukraine), fostering inclusivity and diversity within a high-performing workforce.• Oversaw strategic technology partnerships, ensuring the selection and integration of CRM platforms and tools that supported transformation and scalability.• Directed the full Agile software development lifecycle, enabling efficient delivery of high-impact projects and fostering a culture of innovation and adaptability. -
Director (Interim)Keyloop Sep 2022 - Jan 2023Reading, England, Gb• Built a new customer journey strategy, increasing brand engagement by 40% through targeted campaigns.• Developed and led Keyloop’s brand and communication strategy, focusing on global sales and CSR initiatives.• Drove diversity and inclusion strategies most notably through the Women in Automotive campaign. -
Head Of DigitalAudi Uk Apr 2016 - Jul 2022Milton Keynes, Gb• Spearheaded Audi UK’s digital transformation, delivering a £6m annual revenue increase through omnichannel sales.• Implemented Audi’s global eCommerce platform, recognised as “Best Practice” and the first to generate direct revenue.• Migrated systems to AWS, reducing technical debt by £1.5m annually while ensuring security and efficiency.• Led a cross-functional team of 100+, delivering a 50% increase in digital sales leads despite a challenging market. -
Digital Transformation ManagerAudi Uk Aug 2014 - Mar 2016Milton Keynes, Gb• Designed and launched the “Think Digital” transformation programme, delivering multimillion-pound benefits.• Established governance frameworks and led transformation initiatives to drive blended retail experiences. -
Ecommerce Programme ManagerOffice Depot Aug 2013 - Aug 2014Boca Raton, Florida, Us• Led the development and execution of the eCommerce programme pipeline, delivering incremental revenue of £5m.• Designed and implemented a governance and reporting framework, incorporating benefits, risk, and issue management to enhance programme delivery. • Delivered key software functionality through Agile Scrum, including Order History, Track and Trace, and SKU page enhancements, achieving £1.5m in additional annual revenue.• Successfully launched new homepage and SKU page features, improving user experience and engagement.• Recruited, developed, and managed a high-performing programme team, overseeing performance and resource management.• Built strong relationships with senior stakeholders across the European business to align priorities and ensure programme success.• Managed critical UAT cycles and software releases for the UK and Ireland, ensuring timely and effective delivery. -
Senior Ecommerce Project ManagerOffice Depot Uk Jun 2012 - Aug 2013Ashton-Under-Lyne, Gb• Delivered the UK and Ireland Website Checkout and Registration project, boosting checkout conversions and driving revenue growth.• Launched a redesigned UK website with enhanced homepage and SKU page features, improving user engagement.• Led the successful implementation of the Customer Reviews project, adding value for customers and the business.• Delivered acquisition and revenue benefits through the Vouchers for Non-Customers project for the UK/Ireland.• Enhanced SEO performance with the Faceted Navigation project, increasing natural search potential for the Viking brand.• Negotiated UK priority initiative delivery with EU senior management and maintained strong relationships with global IT and offshore development teams.• Managed UAT cycles and software releases, ensuring projects were delivered on time, to budget, and to business requirements.• Led the eCommerce Projects Team, overseeing performance management and project pipeline resourcing. -
Digital Project ManagerPenna Sep 2011 - Jul 2012London, England, Gb• Delivered digital projects for major clients, including Telefonica and Virgin, ensuring on-time, on-budget success. -
Is Project ManagerCancer Research Uk Nov 2010 - Sep 2011London, Gb• Led technical website production projects, including budget control, resource management, project planning, stakeholder reporting, and change management, ensuring successful delivery aligned with business needs.• Delivered complex database software projects using Agile methodology, including daily SCRUMs, Sprint planning, and product backlog prioritisation, to maintain focus on high-impact outcomes.• Developed and launched web-based e-learning software, delivering training courses to staff• Implemented JustGiving e-commerce software, leveraging Agile practices to prioritise product backlog delivery and optimise user experience.• Enabled evidence-based decision-making by analysing financial and qualitative data, challenging the status quo to add value and drive project success.• Ensured all projects were backed by robust business cases, addressing key organisational needs and aligning with strategic goals.• Translated complex technical information into clear, actionable insights for non-technical stakeholders and ensured user stories were effectively communicated to developers.• Directed in-house and external development teams, maintaining alignment with the project vision and ensuring successful execution. -
Project ManagerRoyal College Of Physicians Apr 2010 - Oct 2010London, Gb -
Senior Project LeadTraining And Development Agency For Schools May 2005 - Oct 2009Manchester And London, Gb• Led the development and implementation of an online training and development grants portal, transforming manual processes into a streamlined digital solution that enhanced accessibility and efficiency.• Managed end-to-end project delivery, including budgeting, resource allocation, and stakeholder reporting, ensuring projects were delivered on time and within scope.• Oversaw web and digital platform initiatives, including the creation of corporate induction resources and data collection tools, to support organisational training objectives.• Directed cross-functional teams, providing clear leadership, performance management, and strategic guidance to ensure alignment with organisational goals.• Represented the Programme Portfolio Management (PPM) function, ensuring project governance and alignment with broader organisational transformation strategies.• Utilised data collection and analysis to drive evidence-based decision-making, ensuring the effective allocation of resources and continuous improvement of digital solutions.
Antony Roberts Skills
Antony Roberts Education Details
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Nottingham Trent UniversityGovernment And Politics -
The Grammar School, Enfield
Frequently Asked Questions about Antony Roberts
What is Antony Roberts's role at the current company?
Antony Roberts's current role is Global Digital Transformation Leader | Customer Experience Strategist | Transformation Strategy & Change Expert | Agile Advocate | UX & Design Thinking Innovator.
What is Antony Roberts's email address?
Antony Roberts's email address is an****@****i.co.uk
What is Antony Roberts's direct phone number?
Antony Roberts's direct phone number is +4487001*****
What schools did Antony Roberts attend?
Antony Roberts attended Nottingham Trent University, The Grammar School, Enfield.
What skills is Antony Roberts known for?
Antony Roberts has skills like Project Management, E Commerce, Change Management, Management, Project Delivery, Prince2, Project Portfolio Management, Project Planning, Team Leadership, Agile Methodologies, Stakeholder Management, Budgets.
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