Anton Shapovalov Email & Phone Number

● [Increased conversion rates] Optimized the personal account for 3 user segments (advertisers, bloggers, administrators). Reduced bounce rate by 13% through improved usability of the personal account. Increased conversion rates by +18% by redesigning landing pages for different segments of the target audience.● [Improved user acquisition, retention, and engagement] Developed a 4-step onboarding funnel for bloggers. Increased active blogger growth by 22% through funnel implementation. Created a dashboard to monitor 4 key metrics: Active users, Usage frequency, Average spending, and Retention rate.● [Reduced operational costs by ₽100,000 per month] Analyzed 34 solutions for payments to self-employed individuals and sole proprietors. Selected the most cost-effective service solution for the platform product, reducing costs by 0.5% per transaction. Negotiated favorable partnership terms with the service company, securing flexible discounts as the product grows.● [Studied the product and competitors] Conducted a product audit of the product and key competitor based on 5 factors: Onboarding, Engagement, Conversion to orders, User retention, and Referrals.● [Identified growth factors] Compiled 107 points of current weaknesses in products with proposed enhancements.● [Set product development direction] Created a backlog and prioritized product development. Identified 31 high-priority tasks using the ICE Scoring method.

Saint-Petersburg, Russia

Key client-partners: Beeline, Rostelecom, 24 Hours TV, SPB TV, A1Led product line.● [Found a way to increase the main product's revenue by +17-24%] Upselling of ready-made services;● [Improved efficiency within the product by 7-9 times] Labeling costs are the main expense in P&L. Automated labeling process based on AI.;● [Turned existing MVP product from a 58% loss to 6% profit] Optimized new product, transforming from loss to 6% profit. Formatted the results in a presentable manner for partners;● [Rectified analytics errors] Calculated key process metrics, identified and corrected anomalies and discrepancies;● [Identified growth factors] Analyzed the economics of product line, highlighted bottlenecks in SWOT;● [Reduced product risks] Introduced analytics and normalized working hours for linear staff. Organized vacation planning processes;● [Reduced video stream traffic transmission costs by 70% monthly] Optimized data transmission and storage, converting video into images. Also increased product archive availability from 3 days to 60 days (which aids in retraining ML model for automated labeling);● [Automated quality control process, reducing time costs from 6 hours weekly to 15 minutes] Automated technical quality check for service delivery to improve NPS;● [Reduced operational management costs from 14 hours weekly to 25 minutes] Optimized linear staff scheduling and system security checks (with potential for full automation);● [Reduced one process of new employee training from 1.5 hours to 5 minutes] Created training videos for onboarding new employees;● [Reduced peak product operational delays from 5 hours to 20 minutes] Optimized internal software for task prioritization and data caching;Conducted product audits for potential client-partners: Wink, Tricolor, Smotreshka.

St Petersburg City, Russia

● Tasks: Developing a startup for online school reputation management;Accomplishments:- Analyzed the market and competitors;- Identified contacts of key decision-makers in potential client companies;- Conducted CustDev;- Developed MVP concept using Lean Startup methodology;- Prepared Unique Selling Proposition (USP) and communication scripts for the bot;- Calculated initial pricing strategy;- Prepared materials for Riskiest Assumption Test (RAT);- Product developments handed over to stakeholders in operations management.● Tasks: Finding growth points for the product;Accomplishments:- Analyzed the MOOC.ru portal for online school selection;- Compiled a list of website enhancement options from a UX/UI perspective;- Developed hypotheses for overall product development.

Saint-Petersburg, Russia

● [Launched two new products] Gift certificates increased sales by 12% from the landing page, Jewelry crafting in gold contributed to a 4.8% sales increase from the landing page.● [Increased website conversion rate by 27%] Improved catalog filter usability, added favorites feature, sped up website performance, enhanced product card visuals, rewrote texts on informational pages.● [Established an internal web development department and reduced in-house web development costs by approximately 2-3 times] Organized department roles: frontend developer, backend programmer, designer, copywriter. Developed tools for task assessment, monitoring, and documentation of completed work. Managed a remote team. Completed 257+ tasks and projects over four years.● [Created and prioritized backlog] Concisely described 304 tasks, categorized into 11 categories, and assigned priorities.● [Researched product and competitors] Compiled a table of 137 competitors with filters for relevant parameters and strengths for marketing use.● [Resolved marketing inconsistencies] Created current and target brand positioning documents listing advantages over three main competitor categories: direct competitors in custom manufacturing niche, major brands, and discount jewelry stores.● [Implemented integration with Avito] Drastically reduced time required for product management (mass uploading, updating specifications, prices, descriptions).● [Established a knowledge base] Centralized corporate, marketing, and project information in a single location.● [Optimized website catalog speed] Reduced page load preparation time from 14 seconds to instant.● [Reduced internet costs at sales points] Analyzed market and negotiated with telecom operators to save up to $600/year per each sales point (including equipment purchase and setup).