Accountable for the business management of the Global Marketing, Sales & Business Operations. Managing the ‘business agenda’ of the commercial business. Ensuring the group is achieving its objectives, is focused and correctly organised to achieve its goals. Also leading the global Business Process & Transformation Office and our Commercial Operating Model function and its execution of change management programmes across the business.

• Led the creation and management of PlayStation Europe business agenda, focusing on objectives and providing support in process, program management, and strategic opportunities within a Chief of Staff role. • Spearheaded the launch of PlayStation 5 in Europe and orchestrated a major business transformation program across all teams.• Collaborated with external partners to drive business growth and problem-solving initiatives.

• Led the creation of future Service strategies and Route to Market for PlayStation, driving growth and engagement.• Developed new service propositions and economics to enhance the PlayStation business.• Spearheaded New Business Development activities across various spaces to expand the PlayStation brand.

• Led strategic initiatives for application & service innovation, region expansion, and game content development at Sony Computer Entertainment Europe.• Identified and pursued new business opportunities to drive future growth and innovation within the gaming industry.• Collaborated with cross-functional teams to develop and execute business development strategies to enhance market presence and drive revenue growth.

As an Entrepreneur in Residence (EiR), I help students, staff and alumni to develop business ideas and deal with the challenges of starting a new business. I share my knowledge on the impact of change in business and the skills needed to succeed today.As an EiR, I mentor University startups, guest speaking, help academics in their research and advise groups or individuals on the early stages of business development. I also support the organisation for inspirational talks for students, help with curriculum development, and support the University’s focus on entrepreneurship.

• Supported the Princes Trust in developing and executing fundraising strategies for the Digital, Media, Marketing, and Games Industries.• Guided the organization in steering towards successful outcomes in the digital and media sectors.• Collaborated with the leadership committee to ensure alignment with industry trends and best practices.

• Mentored young people on their educational and entrepreneurial journey, providing guidance and support.• Developed positive outcomes for young people supported by The Prince's Trust, fostering growth and success.• Collaborated with team members to create impactful programs and initiatives for youth empowerment.

• Coordinated and executed the Marketing and OmniChannel marketing strategy for Hart Swimming Club, driving fundraising and sponsorship activities with local businesses.• Developed engaging content for web, CRM, and social channels to increase brand visibility and support the club's swimmers.• Collaborated with the team to identify new sponsorship opportunities and secure partnerships to enhance the club's success.

Focusing on Future business growth and opportunities for New Business Development and Innovation.Achievements:- Managing the successful partnership between Sony Europe Ltd and Wimbledon for the delivery of the first 3D broadcast of the finals. - Managing the successful merger and acquisition of Hawkeye Ltd as an integral part of the Sony global Sports Technology strategy.- Launch of a new 3D Alternative Content business for Sony 4K Cinema business alongside Sony sister companies, Sony Music and Sony Pictures.Responsibilities:- Creation of the first ever Future Business Innovation Team within Sony Professional.- Successful management and leadership of the team.- Lead successful negotiations with 3rd party partners.- Negotiation of multi million pound partnerships and management of multi million pound budgets.- Strategically drive forward the future growth of Sony Professional by entering new markets and new future business opportunities.- Responsible for entire Hawkeye Ltd business which reports into Sony Professional during integration.

• Managed large global programmes with high success rates for PlayStation Plus, a new subscription service for the PlayStation Network.• Led contract negotiations with major 3rd party partners and handled multi-million pound budgets with tight deadlines.• Spearheaded business development opportunities with Sony and external parties, contributing to the growth of Sony Network Entertainment.

Achievements:Managing the launch of the PlayStation®3 throughout Europe, Middle East, Africa, Russia and Australasia. Ensuring SCEE was operationally prepared for the introduction of the PS3 to market.Programme Manager for PlayTV (PVR for PS3), taking business ownership and product planning responsibilities to ensure the successful launch. Developing a DVB-T tuner peripheral for the PlayStation®3 including software.Programme Manager for VidZone (Music Video Service on PS3), also taking business ownership, product planning responsibilities and managing the relationship with VidZone Digital Media to ensure a successful launch. Leading the development and introduction of Go!Messenger (VOIP service) to the PlayStation Portable. Other Projects include Media Manager for PSP, PlayStation Spot, Arsenal TV Match Day+ for PSP, P!nk PSP, Project Manager for PlayStation Minis on PlayStation Store and business development projects.Responsibilities:•Managing large global programmes with a high degree of success. •Leading contract negotiations with large 3rd party partners including BT, VidZone Digital Media and other areas of Sony Corp.•Handling multi-million pound budgets and working to tight timescales•Leading business development opportunities with Sony and external parties.

• Led the successful redevelopment and launch of the Kenwood Chef Kitchen Machine, managing projects from conception to production.• Managed OEM projects for various clients, including Viking Kitchen appliances, Cuisinart, Boots, and Asda.• Organized the relocation of manufacturing from Kenwood UK to Italy and China facilities.

• Designed audio systems for top automotive companies like Honda, Ford, and BMW, including the Honda CRV and BMW Mini.• Led development projects from initial design to manufacturing, ensuring cost and time efficiency.• Collaborated with cross-functional teams under tight deadlines to deliver high-quality products.• Worked closely with customers and production teams to ensure successful product launches.