Antony Barton Email & Phone Number

Portland, Or, Us

Rolling Meadows, Il, Us

Lead mixed methods user experience (UX) and market research team for the 3rd largest global insurance brokerage, risk management, and consulting firm.

Product advisor working with Founders / early-stage companies seeking to accelerate time to product market fit through deeper customer insights.• Website: https://www.pmfinsights.com/

Menlo Park, Ca, Us

Led user experience (UX) research team responsible for driving insights into evolution of Facebook Stories (the #1 Stories product in the world). Rebuilt research team by retaining and recruiting top talent. Working with team, established mission, operating principles, and goals. Transformed team's engagement model with cross functional partners and empowered team to become critical partners across product roadmap definition, design iteration, launch / no-launch decisions, and KPI setting and tracking.As member of Stories and Messaging Product Leadership team (including heads of Engineering, Data Science, Product Management, Product Design, and Product Marketing), advocated for and successfully drove user-centric approach across key initiatives including revitalization of Facebook Stories, redesign of the Facebook Top-of-Home (first 250 pixels of the app), and re-integration of a direct messaging capability back into the Facebook app.Established internal leadership coaching practice targeting sr. engineering and product managers. Led workshop for Facebook research managers and directors focused on expanding the power of inquiry and better developing listening skills.

Santa Clara, California, Us

Built out and directed global market research team to drive consumer and B2B insights into Intel’s $40B PC division, including product development and go-to-market strategy execution. Led multi-phase, global insights-driven strategy for the development and launch of Intel's premium consumer laptop (Evo) and premium B2B laptop (vPro). Partnered with Data Science to develop marketing return on investment model (MROI) which optimized $2B in direct and indirect marketing spends and tactics. Keynote speaker for 3 consecutive years at global Retail Executive Conference focused on educating retailers on insights underpinning Intel's consumer PC innovation roadmap.Served as internal Leadership Coach to sr. engineering and sales staff focused on improving leadership of cross-functional and geographically-dispersed teams.

Santa Clara, California, Us

Built out and directed global research and analytics (data science) team delivering insights to optimize Intel's direct and indirect (Intel Inside) consumer and B2B marketing function including brand tracking, ad testing, creative performance, paid media effectiveness, audience targeting recommendations, customer experience, and retail activations.

Santa Clara, California, Us

Led team responsible for driving research insights into Intel's B2B product lines (vPro and Xeon) including product development, pricing, and go-to-market execution.

Santa Clara, California, Us

Launched "voice of the customer" (VOC) methodology leading to customer feedback being directly incorporated into product development, for the first time at Intel.

Master'S Degree, International Relations And Economics

Certificate D’Etudes Européennes (Master'S Degree), European Union Economics

Bachelor'S Degree, Honors