• Led cross-functional marketing across 7 B2B & B2C verticals, driving strategic marketing innovations, end-to-end conceptualization and execution, and communication for increased brand positioning. • Developed and executed successful lead generation and brand awareness campaigns, driving digital growth and achieving key business goals.• Launched and managed successful events, delivering high-quality content, design, and promotion.• Established the company's website and social media presence in 5 international markets (London, Canada, Dubai, Qatar, etc.), boosting global brand recognition and engagement.• Coordinated with creative teams and vendors to ensure a cohesive brand message across all channels.• Leveraged ATL & BTL strategies to achieve comprehensive marketing goals.• Played a key role in developing compelling corporate AV content, contributing to a strong brand narrative.• Closely aligned marketing objectives with the CEO & CTO, ensuring synergy with overall business goal

- Directed & Managed an internal team of 10; designers, content writers, social media manager, SEO specialist, and developers for seamless execution of client requirements- Liaison with clients to plan, implement strategies, and design the monthly calendar- Custodian of the agency and all its assets, taking complete ownership of strengthening consistency in brand communications - internal & external.- Evaluating emerging AI technologies and providing thought leadership and perspective for adoption where appropriate for improved productivity- Work with external vendors and agencies (creative, digital, events, freelancers, etc.) to develop and execute brand campaigns as well as marketing collateral- Plan monthly/quarterly/yearly campaigns and programs to achieve the business objectives- Proactively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on a routine basis thereby nourishing internal teams’ partnership- Effectively manage, guide & train the immediate team of Digital Media Executive(s) & Sr. Digital Media Executive(s) and overcoming critical challenges with passion and precision

- Strategized, Developed, and Managed comprehensive paid Digital Marketing Campaigns across Adwords, Instagram, and Facebook- Designed robust conditional email campaigns and landing pages, improving retention by 33%- Optimized Email Marketing campaigns that achieved a 23% average open rate and 17% click-through rate- Ameliorated the On-Page and Off-Page SEO performance, resulting in an increase in monthly organic visitors by 70%- Creating & Optimizing online Listings across Bayut and Dubizzle (Listings platforms in the UAE)- Managed a team of 7 marketing professionals; designers, content writers, analysts, and developers- Directed the pipeline of campaigns for new project launches- Leading outreach Marketing initiatives, aimed at improving the company position and brand awareness- Strategizing and Reporting Marketing Metrics with the Co-Founder

- Executing and monitoring Digital Marketing Campaigns on various channels such as (Google Ads, Social Media)- Optimizing content on the website for organic & local SEO (Google My Business, business directories, etc)- Creating Content & posting on Social Media for brand awareness (videos, blogs & case studies, infographic)- Email marketing for lead generation and remarketing- Meeting the clients with the Managing Director and introducing them to the business- Preparing weekly reports on the overall campaign's performance and engagement insights on Social Media using Google Analytics reporting.- Brainstorming alongside the Managing Director to plan/create social media calendar & Digital Marketing strategies.

- Managed and optimized Google Adword campaigns for 3 major business lines of Axeed namely Nitty Gritty, Ares Services, and Cool Trap, which improved Ad performance up to 300% generating more business inquires. - Planned and implemented digital marketing strategies including SEM, SEO, social media campaigns, and website optimization. - Increased customer outreach by 30% in 90 days by optimizing the google ads search & display campaign. - Handled the company's social media accounts for paid Ads on Facebook & Instagram to increase brand awareness and overall engagement. - Extensive Keyword Research, Market Trends, and Competition Mapping. - Measured and reported performance of the campaign to Marketing Manager on weekly basis. - Managed the company's e-commerce website platforms on Shopify and optimized website content on Squarespace for better organic & local SEO.

- Worked with the marketing team to manage the company's organic growth and social media. - Optimized Content for the website as well as for Social Media (Facebook & LinkedIn). - Brainstormed with the Manager on implementing PPC campaigns to boost traffic and scale up the brand awareness. - Worked and reported directly to the Managing Director and planned for future Digital Marketing strategies.

- Troubleshoot customer problems and work towards resolutions.- Maintain a positive and professional demeanor at all times.- Navigate, Research, and Review Solutions, and Communicate effectively with customers- Follow company policies and procedures for customer service interactions.