Antony Payne has been involved in advertising, production, content management and distribution for 30 years. He started as a TV commercial producer at Ogilvy & Mather in London and founded GASP! Productions (Giraldi and Suarez Payne) in New York and Los Angeles. His commercial and music video productions are acknowledged with awards including advertising Clios, MTV's VMA, Billboard Music Video Award, People's Choice Award, Rolling Stone Critics' Poll, and American Music Awards. Antony's productions include Michael Jackson's "Beat It," " R.E.M.'s "Losing My Religion," Pat Benatar's "Love is a Battlefield" and the Paul McCartney / Michael Jackson collaboration, "Say Say Say." His documentary and live event credits include concerts for Amnesty International featuring Peter Gabriel, Youssou N'Dour, Tracy Chapman, Alanis Morissette, Radiohead, Bruce Springsteen, Robert Plant and Jimmy Page. He also produced the "Motown Oral Histories" and B.B. King's "The Blues Summit."Antony served as VP of Business Development for EDS Digital Studios, where clients included ABC, MTV, Disney, MGM, Universal, Paramount, Fox, and Sony. From 2000-2002 Antony was Director of Digital Media for Televisa in Mexico City, the global media leader in Spanish language.