Leading engagement team to exceed our goals via the KPIs of Page views per session, Monthly Active Visitors, and active creators, across the Fandom Portfolio, including fandom.com, Gamespot, TV Guide, and Metacritic. Driving a renewed focus on the core products to improve the user and creator experience through a blend of quantitative A/B Testing, qualitative research, and community involvement.Re-organized product team around funnel-based AARM KPIs, implemented A/B Testing via Optimizely to drive growth of Active Visitors, Page Views per Session, and Sessions per User per Month. Drove self-service Amplitude KPI dashboards for data-driven decision-making. Mentored team in SQL and data warehouse analytics.Drove use of BERT LLM for named entity recognition to create a knowledge graph from 50 million articles of unstructured content, plus JSON-LD structured data for all articles. This added 6 million average Monthly Active Visitors within 1 month, and allowed Direct Ad Sales to create target audiences by linked interests.Used a combination of SEMRush, ChatGPT, Faiss Vector DB and Neo4j Graph DB with generative AI RAG and N-Shot techniques to create FAQ sections for key articles targeted at lower ranking search results.

Completed 6-month migration of dndbeyond.com e-Commerce site in 4 months at 20% under budgetIntegrated physical & digital publishing pipelines for e-Commerce, creating ability to offer digital early access, digital playtesting releases, digital/physical bundles, and media tie-in content such as Stranger Things (Netflix). This resulted in an overall 20% increase in sales and a 200% increase in pre-order sales of new releases.

Defined and led the product strategy for the official digital companion & toolset for Dungeons & Dragons to increase sales, subscriptions, and engagement. Implemented data-driven approach, set KPIs to determine success, and defined strategy of offering monthly subscriber benefits, implementing group-play features with progressive unlocks by subscription tier, and creating additional revenue from digital goods such as 3D virtual dice and exclusive digital-only content. This grew Registered Users by 42%, Purchasers by 46%, Subscribers by 58%, revenue by 267% in 2 years. Launched Tales of Xadia, the officially-licensed Dragon Prince (Netflix) Role Playing Game (RPG), the first RPG with a simultaneous physical & digital launch, including online character building tools with integrated virtual tabletop, and the fastest ever selling new tabletop RPG. Drove creation of 3D browser-based virtual tabletop product so compelling that licensor (WotC / Hasbro) abandoned plans to compete, and purchased the division instead.

Driving the Fandom Tabletop Products to new levels of usability, and transforming Tabletop Roleplay from a Publishing industry to a modern subscription-based SaaS-powered paradigm. Leading the Product Teams for dndbeyond.com, Cortexrpg.com, talesofxadia.com, and other Fandom Tabletop Initiatives

Overseeing product development across the organization, including: Cyber Security (kerberoasting, skeleton key, silver & golden ticket), Identity Assurance, Privilege Assurance, Insurance (MGA as a service, risk assessment), Big Data systems (Graph, Time-series, wide-column, unstructured data extraction, streaming and batch analytics), application performance monitoring, geospatial threat analysis, generative simulation, and world modeling.

Building Intelligent Decision Platforms with unified data storage that speed you towards making informed decisions through real time analytics and generative simulation modeling.

Leading the Solutions Group for Verizon Location Services. Group specializes in creating and managing SDKs and Platforms related to location intelligence, tracking, geofencing, as well as the management and execution of large-scale Solutions projects to bring full-fledged products to market on behalf of strategic product initiatives with Location as a focus.

Leading and growing the Solutions Architecture Group, consisting of 3 departments: B2B Technical Support, Sales engineering, and Professional Services. Since August 2016, the Developer Services / Automated Sales group, consisting of both product and engineering resources, has been added to my responsibilities.Through various streamlining efforts and implementation of metrics, within 6 months Support has raised Satisfaction score to an average of 98.5%, and reduced average time to first-reply to 25 minutes, while halving the average monthly ticket load. Professional Services group grown to an average 60% profit margin

Leading the Search, Data Ingestion, B2B Developer Services, and Data as a Service (DaaS) teams. Have streamlined each team, identified respected and capable internal talent to lead each team. Instituted more rigorous attention to process, which increased both velocity and accuracy of timelines and estimated completion of deliverables across teams.The DaaS team is currently building state of the art web services to deliver live data streams gathered in real time through Kafka, Storm, and Zookeeper, before being map/reduced in Hadoop, as well as gathering historical data for product analysis and warehousing in Netezza with reporting based in Microstrategy or TableauThe Data Ingestion team maintain and enhance a Postgres-backed data ingestion engine that consumes almost 100 feeds with vastly disparate schemas into a lossless system, that also merges, dedupes, and assigns master unique IDs for over 40 million places and businesses. The system is also able to create custom outputs of master records combining different fields from different provides in per-field primacy order, in real-time, fronted by a cassandra-based caching system for high throughput.

Leading the Data Ingestion & Search teams. Creating and driving the roadmap. Have improved average search response time from 1.5 seconds to less than 500 milliseconds. Have implemented features and metrics that have driven the result click positioning from 60% in top 3 positions, to 90% in top 3 positions. Have implemented various editorial systems to allow outsourced labour to maintain and improve data with fast turnaround times, leading to increased user satisfaction and revenue. Switched main POI aggregator provider for a $1.2 million / year cost savings. At same time, as part of larger project the teams successfully executed on a mobile data provider switch that saved over $300,000 a month in transactional cost.

Led the Open Mapping Initiative for MapQuest/AOLWhere anyone can report errors in the map, or edit the map themselves to add missing elements or correct issues. Maps and, search results update in 5 minutes, routing data updates within 24 hours. The map is free, community-based, and collaboratively driven. The developer web services and tools are all free, have no usage limits, and do not require you to sign up, register or use a key in any way. Completely free aerial imagery tiles are also available for anyone to use in any way they want.* Pioneered the use of open sourced / crowdsourced geo-data at MapQuest* Launched 27 international mapping sites (full list at http://developer.mapquest.com/web/products/open) extending the brand across 5 continents* sites allow people to report errors or even edit the map itself* Launched a new alternative set of developer tools & APIs using only Open Source data* created and sourced plan to reduce company yearly data costs by 50% by YE2011, and by 90% by YE2013* attracted new top engineering talent from the open community to raise the bar at MapQuest* revitalized MapQuest brand amongst geo-developer communiity & re-established position as thought leader* created strong positioning statement vs Google, generating more positive press & buzz than MapQuest had achieved in years* enabled maps, searches, routes that update within 10 minutes from changes entered – this compares to current commercial site update speed of 6 months.

Product Manager - MapQuest APIs. Revitalized aging technology stack to a state of competitive advantage as a modern web services model with open source SDKs. Reduced amount of effort to build, launch, and support by around 75%, New platform offers trivial consumption using web 2.0 standard XML/JSON request/response formats.Successfully championed viability of product facing competition from Google, Microsoft, and Yahoo, kept product current and drove competitive differentiation through wider language adoption and revolutionary features unavailable in competitive offerings.Retired unprofitable & legacy products, unified product line to single SKU used by 3rd party developers, the MapQuest.com website (50 million Unique Visitors / month), and over 30 AOL properties (including Local, Search, Real Estate, Travel and AIM).Created Free edition and Developer Network to drive mind-share and adoption, ensuring relevancy in the industry landscape. Network contains over 40,000 developers.Derived new features from large-scale accounts, including Hilton, Orbitz, CitySearch, Travelocity/Sabre, Intercontinental, Amazon, Ebay, Led team responsible for creating MapQuest Local, a sub-site that reached over 1 million Unique Visitors within 1 month of launch, and earned Revenue Per Thousand over 6 times that of the main site. Negotiated cost-free deals with over a dozen major local information brands for feeds to power the site, including yelp, meetup, and topixRecipient: MapQuest Appreciation Award for hard work & dedication (2004), Exemplary Service Recognition Award (2006), AOL Top Talent Award (2006/07/08/09)

Brain Power By The Hour.* Provided IT & GIS consulting to a wide variety of clients.Various projects undertaken, including development of sales & marketing programs, pro tem product management, GIS training & systems integration.* Clients included MapQuest, Starwood Hotels, Amtrak, Cendant Corporation, uLocate, BCG consulting, ink-it corporation, Charles River Laboratories, AOL/Time Warner, Mosaic Software, Rewards Network, GMAC, Seisan Consulting, Amazon.com, Sabre Holdings, Click Software.

* Founded IT/Business consulting company focused in GIS (Geographic Information Systems), LBS (Location Based Services), Web Applications, and Databases.* Maintained high rate of growth during 2001/2002 recession, with zero debt to the size of a dozen employees and contractors.* Achieved profitability within the first year of operation with a profit margin of over 60%.* Initially provided for all aspects of company’s operation, including hiring, payroll, benefits, marketing, sales, development, client and employee retention, financials, billing, A/R, A/P, strategic direction, consulting, deal negotiation.* As company grew, delegated roles to additional management personnel and provided guidance and direction while continuing to expand the business.* Managed and directed the company toward primary objectives, by performing the duties personally or through subordinate managers.* Developed and established long-range objectives, and policies.Provided guidance, direction, and authorization to carry out major plans.* Reviewed operating results of the organization, as compared to objectives, and ensured that measures were taken to correct unsatisfactory results; revised objectives and plans in accordance with changing conditions.* At all times, maintained a portion of my time as a directly billable consultant, performing such roles as project manager, systems architect, DBA or Lead Programmer on selected projects. * In January 2004, sold shares in company to partners and employees and left behind a highly profitable company with over a dozen employees and sub-contractors, over $2 million in annual revenue, and a client list populated with Fortune 1,000 companies.

Created and maintained main web-based product for an online government news site.Defined the code-base, product enhancements, and Functional Specifications.Standardized the IT development protocols and project scopes and interfaced with executive staff to determine product direction and road map.Advised executive staff on a continual basis through the application of Information Technologies to the business issues at hand.Provided support to staff, reporters in the field and clients, including the Pennsylvania Senate, House, Treasury, and Secretary of the Commonwealth.As a direct result of efforts, company was able to simultaneously realize a 75% reduction in I.T costs and staff and a 60% reduction in time-to-market of new products.

Joined a 2-year old start-up IT company and was the first full-time employee beyond the principal partners.Grew from 2 owners, 1 full-time, 3 part-time employees with revenue of $200,000, to approximately 25 full-time employees and $4.1 million in revenues, with a profit margin exceeding 70%, which was then sold to Expanets with a P/E ratio of 25.Analyzed client needs, designed and presented solutions, assembled teams of artists and programmers, assigned and managed projects.Created functional specifications, managed all aspects of clients’ relationship with company. Managed multiple projects and teams simultaneously.Trained several different teams of developers, performed code-reviews, implemented code-libraries.Designed company websiteActed as Systems Architect, Lead Programmer and Project Manager.Defined modules, created application skeletons, distributed work modules, defined and created necessary databases, maintained project cohesion.Assisted clients in after-project marketing.Created web-based content management tools for client usage thereby reducing internal costs.Created compiled custom business components that reduced solution delivery times across all projects. Performed external consulting roles, such as: SEO consulting for all of company’s clients.Created development standards, defined company’s entire project management standards, as well as most of company’s Standard Operating Procedures.Implemented client interaction protocols and raised company’s production standards.Functioned as SysDBA for all database servers housed on-site, both MSSQL 6.5 & 7 and Oracle 7, 8, 8i; including backup/restore, scheduling & maintenance, performance tracking and enhancement, and Replication.Employee of the week 9 times (1999), employee of the month 6 times (1999) and Employee of the year (1999).