Antoon is an AI analytics and revenue management executive and pioneer in impact measurement of marketing, trade and promotional investments. Over the last decade, as Managing Consultant of Accuris, Antoon and his management team successfully grew Accuris into the leading analytics agency for the consumer goods industry, setting the standard for promotion optimisation and revenue growth management (RGM) at many global blue chip companies and national champions. Antoon is a recognised innovator in the analytics and cloud software industry and a guest speaker at various industry events and universities both sides of the Atlantic. Antoon is a co-founder of MetaMarketing, a New York based generative Data2Insights company and is involved in not-for-profit and charity work for emerging fashion talent in his home country Belgium.