Antoon Mulders Email & Phone Number

Netherlands

Helmond, North Brabant, Netherlands

Marketing Lead for Dorel Car Seats categories. Leading the Product Marketing team responsible for new product development and go to market strategy (Maxi-Cosi, Bebeconfort and Safety First car seat brands) in Europe.

Eindhoven, North Brabant, Netherlands

Member of the members council at VHP2. VHP2 is a trade union that is committed to fair working conditions for her members.Vakorganisatie VHP2 is een vereniging die zich inzet voor een goed pakket van arbeidsvoorwaarden voor haar leden.

Amsterdam, North Holland, Netherlands

In this Senior Category Marketing Manager role, I am responsible for managing the Philips AVENT (Mother & Child Care) product portfolio for the European market, including Nordics, DACH, Benelux, France, Iberia, IIG (Italy, Israel & Greece), UK & Ireland. My main responsibility is to translate the global product strategy to the European market needs. I am responsible for managing the European product portfolio, promo and pricing strategy, including the alignment between all European markets and customers (Amazon, Philips D2C, Philips D2B). It is my role to centralize all local market requirements in one voice towards the Philips Global Business HQ.Key responsibilities include:• Analyzing and consolidating competitor activities, local consumer needs and local market developments• Define and align New Product Innovation requirements (3 year NPI roadmap planning)• Manage New Product Innovation process including business management and go to market strategy• Portfolio management includes portfolio optimization, managing C-tail and SKU rationalization• Mid- to long-term business forecasting based on baseline market development, and European activation and promo planning

Eindhoven Area, Netherlands

As Consumer Marketing Manager FloorCare I am P&L responsible for the Philips FloorCare category (~EUR 30 mio.), including bagged, bagless (canisters) and cordless vacuum cleaners (sticks). Main responsibilities include Product Portfolio Management, Business Management and Marketing Management (including Communication and Campaign strategy).Key responsibilities include:• Steering/coaching the FloorCare Category Team (including Trade Marketing, Shopper Marketing, Digital Marketing team members)• Product portfolio strategy, including channelization, matching Global Product Portfolio to Local consumer needs, SKU-management and optimization and phase in/out process management• Go-to-market strategy for new introductions (NPI), including communication briefs and campaign briefs• Communication Strategy based on local Consumer Insight (TNO consumer research), R&R analyses and keyword analyses• Secure top-line sales whilst delivering strong bottom-line IGM• Business Management, including category forecast and business simulation• Marketing Campaign Management, including assets creation briefing and creation for ATL campaign (Display/Social/TVC). Driving campaign optimization via Performance Optimization meetings with Performance Manager, Business Analyst, Digital Marketing Manager and external (consultancy) agencies• Managing (and end responsible for) A&P budget (~EUR 3.3 mio.)

Eindhoven Area, Netherlands

As Shopper Marketing Manager, I am responsible for the development of both online and offline BTL touchpoint materials, creating one comprehending omnichannel customer journey. It is my responsibility to support shoppers finding the right information at the right place at the right moment during their consumer decision journey.

Ede

As Digital Project Manager, I am in the lead of the development of digital marketing projects (including e-mail marketing, display advertising, online consumer experience, content marketing, website optimisation). Furthermore, I am coordinating the development of digital brand- and marketing strategies for both existing and startup brands. Within these projects I am responsible for coordination of the creation and development, budget, planning and quality control.As project manager for the European Mitsubishi-Motors website, I am communicating with European distributors, Mitsubishi-Motors Europe, WebSpiders and the Japanse media agency on a daily basis. In this role I am in the lead for various website and marketing optimisation projects.Specialities: Online marketing strategy, marketing communication, e-mail marketing, display advertising (PPC), project management, intercultural communication, online consumer experience, website optimisation, Google Analytics.Clients include Mitsubishi-Motors, PON, Philips, Mars, Coca-Cola, Efteling, Trust, Zappelin (NPO), Ansell, JLG, RTL, B&C.

Amsterdam

Within this role I was responsible for New Product Innovations, Life Cycle Management and market introductions of various products in the Philips AVENT Mother and Child Care Infant Feeding portfolio, including the launch of the Philips AVENT Natural range (bottles, teats, breast pumps, bottle accessories, breastfeeding accessories).I was in the lead of the development of the first Philips AVENT drying rack (NPD) from marketing/business perspective (4.4 star rating on Amazon). Moreover I was responsible for global product marketing management of Philips AVENT gift sets, including the development and global introduction of the Natural Newborn Starter Set.As digital native, I was in the lead of improving the online presence (philips.com) while working closely together with (internal) digital customers and suppliers, including the Philips Digital Marketing team, Digital Services and creative agency (creation of product videos, product 360s, imagery and marketing text).Specialities: Consumer marketing, New Product Development (NPD), Product Life Cycle Management (LCM), marketing communication, project management, product marketing, product management.

Amsterdam

Within this role I was involved in multiple New Product Innovation projects and responsible for the Life Cycle Management and market introductions of various dripfilter coffee machines in the Philips Beverage Appliances portfolio.Specialities: Consumer marketing, New Product Development (NPD), Product Life Cycle Management (LCM), project management, product marketing, product management.

Msc., Marketing Management

Courses: Brand Management, International Marketing, Marketing Communication, Strategic Marketing Management, Marketing Research, Advanced.

Bsc., European Marketing & Management Communication

Courses: Corporate Communication, Corporate Ethics, Intercultural Communication, E-business, B2B-marketing, Marketing Communication.

Vocational Studies, Technical Informatics

Graduated in Fort Lauderdale, Florida