✨ Key Responsibilities ✨🌐 Corporate Branding Leadership: Directing and formulating branding strategies to enhance TB Global Group's identity and image in the eyes of the market and stakeholders.🎨 Oversight of the Creative & Design Department: Ensuring that every creative element aligns with the company's vision and mission, effectively communicating the brand message.📣 Guiding Marketing Communication: Coordinating and ensuring that all marketing communications, including PR, media, and promotions, align with the company's strategic objectives.🔄 Cross-Industry Marketing Management: Managing and optimizing marketing strategies for various subsidiary industries, including heavy equipment, agribusiness, real estate, building materials, and more.📈 Performance Analysis: Overseeing and analyzing campaign performance to ensure optimal ROI and adjusting strategies according to market needs.🤝 Stakeholder Collaboration: Collaborating closely with internal and external teams to ensure that marketing initiatives align with overall business goals and meet stakeholder expectations.🔍 Trend Forecasting: Identifying and responding to market trends that can influence branding and marketing strategies, ensuring TB Global Group remains relevant and competitive.💡 Innovation Advocate: Encouraging innovation in marketing processes and approaches to stay ahead in the competition and meet evolving consumer expectations.📌 Budget Management: Managing budget allocations for each department under your supervision, ensuring cost efficiency and optimal resource utilization.Proud to shape and communicate the essence of TB Global Group across diverse sectors, leveraging innovative branding and marketing strategies to drive success.

The world is changing, skills must continue to be upgraded.While the world limits us to offline activation, let's take another path to victory.Let's enliven it in some of the best ways:- Optimizing SEO (on-page, off-page, etc)- Search Engine Marketing- Facebook, Instagram, TikTok Ads- Maximizing public and media relations- do collaborations- Effective brand management- Sharing via CSR- Increase social media engagement in a way that has never been done beforeThanks for the tools that have helped me :- Airtable.com to manage work more effectively- Ahrefs and SEMrush to help solve problems on SEO and keyword search- Google Analytics, you already know- Google Search Console, is very helpful- Filmora X, for easy editing of my videos- Tubebuddy, a new way to use youtube studio- Mango Animation Maker, this is fun- Google Workspace- etc, etc, etc...

Marketing & Promotion :- Created Marketing and Promotion Programs- Work with Sales Team to ensure marketing strategies are aligned with sales objective and revenue target- Negotiate with vendor- Develop Automotive Community Program - Measure activities effectiveness and optimize.- Identify potential markets- Plan and execute ATL, BTL programDigital Marketing :- Plan and execute all digital marketing, marketing database, email, social media- Plan and Execute all advertising campaigns, IG & FB Ads, Tiktok Ads, Google & Youtube Ads- Measure and report performance of all digital marketing campaigns- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Collaborate with agencies and other vendor partners

- Created Integrated Sales and Marketing by Focus on Below The Line Activites- Work with marketing and sales departments to create promotions / brand activations- Managed Promotions Budget- Negotiate with vendor- Develop Honda Community Program for West Java Area- Develop Honda Racing Activities- Use social media sites such as Instagram, Twitter, and Facebook to promote event.- Prepared data report for Management Monthly Review.- Measure activities effectiveness and optimize.- Work with sales staff to generate ideas for the campaign.- Identify potential markets.

- Visit venue to plan layout of seating and decorations.- Coordinate and monitor event timelines and ensure deadlines are met.- Initiates, coordinates and/or participates in all efforts to publicize event.- Edit and design promotional materials.- Prepare presentations.- Negotiate and secure event space.- Work with printer and designer to develop event invitations.- Create invitee list.- Send out invitations and manage RSVP list.- Hire staff to manage the event, including bouncers and security personnel.

- Provide all the shooting needs- Coordinate with all production staff (camera man, lighting man, sound man)- Assists the producer at the time of shooting- Give direction to the editing team - Print the broadcast material

- Perform below the line marketing- Working on the designs for all promotional materials- Plan and do a student concert - Analysis of monthly financial reports- Business development