I serve as a Fractional CMO and marketing advisor to high-growth D2C brands and B2C service providers. My role includes providing customer and market insights, advising on and creating a comprehensive, data-driven marketing strategy to drive revenue, conversions, and enhance your brand health. Additionally, I provide oversight and guidance on the effective execution of these strategies.What does 'Fractional' mean?'Fractional' means that you get the “right-for-you” level of CMO… Show more I serve as a Fractional CMO and marketing advisor to high-growth D2C brands and B2C service providers. My role includes providing customer and market insights, advising on and creating a comprehensive, data-driven marketing strategy to drive revenue, conversions, and enhance your brand health. Additionally, I provide oversight and guidance on the effective execution of these strategies.What does 'Fractional' mean?'Fractional' means that you get the “right-for-you” level of CMO services based on your company size, goals, and budget. Your remaining resources are then available for tactical support and executional needs.Imagine knowing that your marketing resources (time, budget, people) are laser focused on the exact things that are needed to achieve your business goals. That's what you get with fCMO. Show less

Took a study & travel sabbatical. Got certified as an Executive & Business Coach

- Served as a trusted and strategic partner to some of the world’s leading brands helping them drive growth, enhance market positioning, and support business and marketing planning with customer insights.- Specialty areas: create impactful innovation launches that are incremental to existing product line, identify growth opportunities in the market through foundational research, leverage choice-based methodologies for pricing and sales projections, segment customers and map customer… Show more - Served as a trusted and strategic partner to some of the world’s leading brands helping them drive growth, enhance market positioning, and support business and marketing planning with customer insights.- Specialty areas: create impactful innovation launches that are incremental to existing product line, identify growth opportunities in the market through foundational research, leverage choice-based methodologies for pricing and sales projections, segment customers and map customer journeys for improving conversions and customer experience.- Project highlight: led a high-profile transformation of the innovation process on a global scale at a leading beverage company, spanning over 40 markets and involving more than 600 stakeholders. This initiative not only enhanced the efficiency and customer-centricity of the process but also created potential for substantial long-term cost savings for the client. - Presented Dig’s approach to innovation at Behavioral Science Summit (London, 2021) and Insights Platforms Webinar Series (2022). Shared learnings from workshopping and socializing insights in a digital WFH world at a Canadian Research Council (2021).- Provided a company-wide training on storytelling in quantitative research reports, “troubleshooting” in research projects, and best-practices on managing large-scale engagements.Clients: Coca-Cola, Nestle, The Home Depot (B2C & B2B), IKEA, Canadian Tire, Dollarama, Loblaw, Brita, McDonald's, Costa Coffee, Canada Goose, Holt Renfrew.ABOUT DIG INSIGHTS:Dig Insights is a tech-enabled insight and strategy consultancy. It empowers its team of researchers, analysts, data scientists, and strategists with internally developed technology and proprietary analytical tools to unlock consumer opportunities for clients and help drive growth.Upsiide is Dig’s proprietary SaaS research platform, purpose-built to help clients run research at each stage of the innovation lifecycle. Show less

- Responsible for leading a team to effectively execute consulting projects from start to finish (from proposals and questionnaires to presentations and workshops), client management, and business development. - Provided actionable customer insights and recommendations to clients informing their brand and marketing strategy, growth strategy, innovation pipeline, product selection, and customer communication.- Built, managed, and coached high-performing teams.

In collaboration with Research Director, provided insights and actionable recommendations on innovation, positioning, new product development, ad optimization, effectiveness of advertising campaigns across different mediums, shopper decision path, market landscape and competitive environment, product/package optimizations, identifying target market.Industries: smart home, home appliances, beauty, healthcare, media & communicationsU&A | Segmentation | Ad Testing | Concept Testing… Show more In collaboration with Research Director, provided insights and actionable recommendations on innovation, positioning, new product development, ad optimization, effectiveness of advertising campaigns across different mediums, shopper decision path, market landscape and competitive environment, product/package optimizations, identifying target market.Industries: smart home, home appliances, beauty, healthcare, media & communicationsU&A | Segmentation | Ad Testing | Concept Testing | Conjoint | Message Testing | Brand Health | Custom Research | Max-Diff | TURF | SPSS | Sawtooth Show less

- Developed and implemented new Personal Training marketing programs based on the analysis of customer data from the CRM system- Managed newsletters, social media (Facebook and Instagram), and cross-promotion partnerships with other businesses.