● Led performance analytics workstream for $2B M&M'S brand, presenting monthly executive reporting to 30+ colleagues, with data insights often leading to decision pivots on product and promotion strategy● Owned multi-million dollar M&M'S sponsorship marketing plan across NASCAR, MLB, and NHL, directing activations and communications across agencies and with 7 external partners, surpassing sales revenue goals with customers● Managed complex relationships with sports properties, athletes, digital team, and media planning agency to drive awareness and trial through 15+ activations annually in sync with media calendar; moves nimbly to create win-win programs with partners, like The Nationals and M&M'S World Series social media campaign● Served as voice for the brand function as part of the company-wide sponsorship strategy planning team

● Consultant to Yacht Club Games; built and managed creation of a game dev P&L forecasting model, meeting regularly with COO to inform inputs.● Developed webinar content with leadership team to encourage indie devs to contribute sales data to enhance forecasting model output.● Selected from a global pool of candidates as one of two Mark Beaumont Scholars by the Academy of Interactive Arts & Sciences for taking action in pursuit of a vision to advance the video games industry.

Concentrations:● Marketing: Product Management● Decision SciencesInvolvement:● Cofounder of Duke Fuqua's Gaming & Esports Career Cohort● Independent Research Study (Designed comprehensive Monte Carlo model to reasonably forecast expected financial performance of independent video game software)● Richards Scholar● TA for Management Communication Course● Admissions Fellow (Interview Prospective Students)

● Directed cross-functional team in $40M innovation effort to expand brands into new category after developing product proposition and go-to-market strategy to capture more than 30% share within 5 years● Leveraged consumer insights, syndicated data (Nielsen), and an in-house distribution network to develop and recommend a D2C digital commerce 12-month pilot● Led multiple agencies through the design and execution of packaging creative and in-store displays

Industry Experience:● Serving the Entertainment/Media/Communications industry (2015 - 2017)● Serving operations organizations in the Financial Services industry (2013 - 2015)Client Exposure:● Led strategic operations in the launch and national expansion of two $500K-$1M new businesses, focusing on customer experience optimization and driving conversion using digital marketing analytics, leading to a public partnership with a solar company on client's behalf● Experience managing 7 PwC staff, including an offshore Manager in India and trained staff on project finances.● Developed and pitched requirements for a customer onboarding process implementation, reducing the operations team's weekly time on these processes by 7 hours and separately saving the client more than $20K for not spending on an alternative complex software integration● Managed client's relationship with product vendor and facilitated joint venture cross-functional workstreamBusiness Development:● Led business development effort related to CPQ vendor comparison analysis for client account team; managed Experienced Associate through the research and presentation of final deliverableCorporate Responsibility:● Led PwC's relationship with the principal of an underfunded inner-city NYC school over 3 years and directed 10-member PwC staff teams in the presentation of financial literacy curriculum to students; this position is typically reserved for staff at the Manager-level and above.

Client Exposure:● Owned 2 operational workstreams within a mass media Fortune 50 company's strategic business development division● Presented project status and impacts (dependencies, risk/issue mitigation) to senior-level client stakeholders● Project Management: Managed project communication, reporting and administration as PMO lead for 25+ member engagement team in an operational program implementationBusiness Development:● Created sales content for the firm's Digital Services practice in the entertainment, media, and communications sector (specifically, media conglomerates, content providers, and telcos)● Drove pipeline activity by leading research of historical sales data related to home video release and box office revenue across 3 film studios, resulting in the identification of key trends used to win business for firm's growing media practice● Built internal firm AML training programs, emphasizing simulated case studies related to continuous process improvement for transaction monitoring