Ant Stone Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

A newly-created role, responsible for delivering our global marketing partnerships, across 11 markets. Working with leading tourism organisations, including VisitBritain, Tourism Australia, Tourism New Zealand and Brand USA, while encouraging new partnership opportunities with brands and organisations intent on targeting the youth travel market. Responsibilities include:• Leading the full life-cycle of our partnership content marketing campaigns, from ideation, through strategic planning, production and delivery• Development and optimisation of multimedia marketing plans and solutions• Research and development of strategic marketing proposals• Developing and reviewing partnership marketing strategies• Campaign reporting and analysis• Primary point of contact for active partnership marketing• Maintaining and evolving travel trade engagement activity• Leveraging ad hoc PR opportunities• Conduit for better communication among regional teamsAchievements:• Sole lead on dozens of B2C partnership marketing campaigns, including many video content series from a wide variety of destinations; social influencer campaigns; social and web apps; paid digital remarketing campaigns; and straight-up tactical campaigns.• Developed a streamlined process for planning, aligning, and executing global marketing campaigns for key partners• Project-managed development of several global digital assets, including video content, digital assets, eCRM strategies, and print creative• Optimised the speed to market for global partnership marketing, opening up greater opportunities for new partners and STA Travel markets • Hit the ground running in a fast-paced, 24/7, pivotal role, with limited available resource and complex budget structures• Triple-figure percentage increases (YoY) of partnership income and net profit• Guest speaker at World Travel Market 2014 and Rendez-vouz Canada 2015

London, United Kingdom

Managing the UK division's Online Marketing team, challenged with developing a multichannel content marketing strategy, aimed at supporting tactical campaigns and brand marketing activity, while improving our brand affinity among the youth market. Key areas of responsibility included CRM, social media, and content.Responsibilites included:• Developing an integrated CRM strategy• Leading the evolution of our creative content calendar, with a strong emphasis on brand• Aligning our content with our central campaign, retail, and online marketing calendars and key booking and industry trends• Growing the reach, and engagement, of our social media communities• Managing the budget and strategy for premium social media spends• Reporting and analysis, including competitors• Immediate crisis managementAchievements included:• Scoping, strategising, and developing an innovative global CRM strategy, aimed at improving customer loyalty and driving ROI• Driving 27% YOY increase in CRM open rates; and 35% YOY improvement of CTR• Driving 4900% growth in social media audience • Driving 54% YOY increase in readership of B2C blog• Upskilling two direct reports to across all areas, to encourage development and efficiency• Protecting a customer-orientated ethos to content marketing, while driving positive results

London, United Kingdom

Promotion to reflect my ongoing achievements and approach to social media, content, and integration. I think it's fair to say that this role was pretty much the same as the previous one, but with more empowerment to make strategic and financial decisions. Responsibilities included:• Responsibility for ongoing social media strategy, included paid media• Develop and maintain the division's tone of voice• Maintain strong links to brand assets• Ensuring strong internal processes for crisis management• Developing SLA for social media channels, to improve customer service• Project managing ad hoc digital assets e.g. Facebook apps, Twitter cards etc.• Sole copywriter for the 32pp STA Travel Round the World brochureAchievements included: • Employee of the Year (Non Sales) award, 2011• Smashed YOY targets for growth, for all digital marketing channels • Backed this up with a new infrastructure to maintain strong engagement levels, aligned with 'of-the-moment' topics of conversation

London, United Kingdom

Joined the STA Travel team to execute a holistic digital strategy for the UK market, aimed at increasing brand awareness, affinity, and accessibility to the youth market, with a clear link to ROI.Responsibilities included:• Sourcing, editing, and designing the digital content for all social media channels • Managing all social media communities • Being the company's resident social media expert, with an open door policy• Launching the STA Travel Blog• Writing all the content for the STA Travel Blog (40+ monthly)• Reporting on all aspects of our digital marketing areaAchievements included:• Growing the UK Facebook fanbase from <3,000 likes to 200,000+ • Twitter from 2,400 followers to 64,000 followers in 24 months• Awarded the Employee of the Month (October), after eight months in the company

Worldwide

TrailofAnts.com is the self-styled story of my forty month journey around the world. Readers from every corner of the globe enjoyed freestyle stories about the experiences I enjoyed while travelling the world. Revered for its writing, and applauded for its imagery - TrailofAnts.com is a permanent showcase of my creative travel writing.The key business achievement for this period, was that it entirely funded the forty month journey, via a combination of white hat internet marketing techniques, including affiliate advertising, display advertising, and opening the doors to many freelance copywriting gigs. The key personal achievement, was that I discovered the perfect balance, which was incredibly rewarding for that time in my life.

Freelance copywriter, mainly for online clients on topics including travel, health and fitness, technology, insurance, home and leisure. Most work was on a retainer, and all new clients were the result of word of mouth.

Peterborough, United Kingdom

Responsible for an annual budget of ~£1m to procure the peripheral print-based products for the division, including magazine gifting, special issues, and marketing campaigns. Within a fast-paced environment, I successfully kept a focused balance between cost, service and schedule while promoting creative and innovative projects in a competitive market.

Peterborough, United Kingdom

Promoted to manager of a team of eight production controllers, responsible for the entire output of the division's award-winning portfolio. I handled the personal development of all my staff as well as taking a positive approach to my own. My management style was highly-acclaimed, including the premier ‘Team of the Year 2003’ title at the company's national awards.

Peterborough, United Kingdom

Part of a team responsible for the production of the advertising pages for EMAP Automotive's (now Bauer) market-leading magazines. I was awarded recognition on a regular basis for my efficient approach, securing numerous accolades including; ‘Unsung Hero of the Year 2001’, ‘Outstanding Achievement 2001’, and ‘Creative Ad Production Person of the Year 2002’.