Antti is a visionary software entrepreneur with strong expertise on strategy, business concepts and technology. He has helped companies from major banks to start-ups on creating customer value with net applications: from vision to design and building and maintaining with his team. His company Loyalistic builds cloud-based Content Marketing tool for B2B companies to get, keep and grow customers with relevant information during their journey.He is active thinker and writer in customer experience, loyalty, related technology and SaaS-startups.He is also a active and long time board member of Finnish Software Entrepreneurs and founder & hosts Finnish SaaS Club.