Hello, I'm Leo, a Designer Engineer with a passion for creating meaningful digital experiences. My 7+ years journey in design began in high school and has since blossomed into a career marked by creativity, innovation, and a deep understanding of user needs.From co-founding Simpli Studio, where I guide design and Webflow development, to leading Web and digital efforts for IBM's TechXchange events, my career is a tapestry of varied, rich experiences. At Simpli, I've led projects such as designing Webflow MVPs for startups and rebranding major websites, significantly boosting user engagement and business outcomes. My tenure at IBM saw me delivering impactful digital experiences for over 7 major technical events, translating into significant registrations and revenue.My journey also includes an invaluable stint as a Designer Intern at IBM's Systems Lab, where I honed my skills in UI/UX design and web development, contributing to technical events and internal communication projects across Latin America. This experience was instrumental in shaping my approach to human-centered design.Beyond my professional pursuits, I'm deeply committed to social impact through volunteering with Hamburgada do Bem, an NGO dedicated to supporting underprivileged children. This work is a testament to my belief in the transformative power of community engagement.My educational background in Design from University, coupled with certifications in UX, UI Design, Product Marketing, and Webflow, underpins my technical expertise and continual growth in the evolving world of design.Let's connect to explore how my blend of creative vision, technical prowess, and passion for meaningful design can contribute to your next big project.
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Cursor AmbassadorAnysphereSão Paulo, Brazil -
Product Designer | Nomad WebsiteNomad Jan 2024 - PresentNomad is a fintech company that provides financial services such as a bank account and an investment platform. It develops an application where users can open an account and can use it to travel, buy, save money, and invest in the USA. It also offers remittances and a debit card. -
Co-FounderSimpli Apr 2023 - Dec 2023RemoteAs a co-founder and head of design and Webflow development at Simpli, I oversee all aspects of creative direction and digital experience, leading a team of 3 designers and 2 developers.I collaborate closely with our clients to craft high-level strategy and technical specifications for new products and features. As an expert in Webflow, I prototype and build dynamic, CMS-driven websites and web apps for both internal tools and client-facing platforms.Some key projects and… Show more As a co-founder and head of design and Webflow development at Simpli, I oversee all aspects of creative direction and digital experience, leading a team of 3 designers and 2 developers.I collaborate closely with our clients to craft high-level strategy and technical specifications for new products and features. As an expert in Webflow, I prototype and build dynamic, CMS-driven websites and web apps for both internal tools and client-facing platforms.Some key projects and accomplishments:• Designed and developed Webflow MVPs for 10+ startup clients, allowing them to validate ideas and secure funding.• Lead complete rebrand and redesign of CoInvestGPT website, driving 35% more traffic and a 45% increase in contact form submissions.• Introduced Webflow into our design process, cutting development time in half for most client projects.• Mentor junior designers on UI/UX best practices and oversee all website QA.• Established an efficient, iterative design process focused on rapid prototyping and user validation. Show less -
Senior Web Designer | React - Drupal - Carbon Design System - CssIbm Nov 2022 - Apr 2023United StatesAs the lead web and digital focal for IBM's TechXchange global events team, I oversaw all web development, design, and digital marketing for technical conferences, summits, and seminars.My core responsibilities included:• Collaborating with event managers to define digital experience and promotion strategy for 5-10 events per year.• Leading development of event websites and registration portals using WordPress.• Creating web content, email campaigns, social media… Show more As the lead web and digital focal for IBM's TechXchange global events team, I oversaw all web development, design, and digital marketing for technical conferences, summits, and seminars.My core responsibilities included:• Collaborating with event managers to define digital experience and promotion strategy for 5-10 events per year.• Leading development of event websites and registration portals using WordPress.• Creating web content, email campaigns, social media graphics and ads for event promotion.• Analyzing website traffic, social engagement, email stats to optimize conversion rates.• Coordinating with IBM cloud and security teams on technical integrations.• Managing junior designers to build out digital assets and web pages.• Ensuring websites and campaigns followed IBM brand guidelines and accessibility standards.• Staying on top of web/digital trends and technologies to elevate IBM's events.• Presenting website analytics reports and optimization recommendations to stakeholders. Show less -
Web Designer | Javascript - Figma - Css - ReactIbm Mar 2020 - Nov 2022United StatesAs a web designer for IBM's TechU technical events team, I was responsible for designing and building event websites, registration portals, and other digital experiences.My key responsibilities included:• Collaborating with event producers and managers to understand goals and requirements for each event's digital presence.• Creating wireframes, mocks, and prototypes for event sites and pages using design tools like Figma and Adobe XD.• Building responsive… Show more As a web designer for IBM's TechU technical events team, I was responsible for designing and building event websites, registration portals, and other digital experiences.My key responsibilities included:• Collaborating with event producers and managers to understand goals and requirements for each event's digital presence.• Creating wireframes, mocks, and prototypes for event sites and pages using design tools like Figma and Adobe XD.• Building responsive, mobile-friendly event sites using HTML, CSS, and JavaScript. Integrating with backend platforms like WordPress and Drupal.• Ensuring all web deliverables met IBM’s brand guidelines and accessibility standards.• Designing promotional web content, email templates, digital ads and social media graphics.• Optimizing web conversion funnels by A/B testing calls-to-action, page layouts, etc.• Analyzing web analytics and generating reports to share performance insights.• Mentoring entry-level designers on web best practices and IBM’s digital style guide.• Keeping up-to-date on web design trends, techniques, and technologies.During my tenure, I successfully delivered digital experiences for over 20 IBM technical events, including Think and several TechU virtual summits. I consistently received positive feedback for my creative ideas, technical skills, and commitment to event marketing goals. My work helped generate over 30,000 event registrations. Show less -
Intern | Wordpress - Javascript - CssIbm Dec 2018 - Mar 2020São Paulo, BrazilAs a designer intern at IBM's Systems Lab in Latin America, I supported the service design team on technical events, training programs, and internal communications projects.My key responsibilities included:• Collaborating with event managers to design branding, web pages, signage, and other event collateral for IBM technical summits across Latin America.• Building event websites using HTML, CSS, and CMS platforms like WordPress.• Creating presentations… Show more As a designer intern at IBM's Systems Lab in Latin America, I supported the service design team on technical events, training programs, and internal communications projects.My key responsibilities included:• Collaborating with event managers to design branding, web pages, signage, and other event collateral for IBM technical summits across Latin America.• Building event websites using HTML, CSS, and CMS platforms like WordPress.• Creating presentations, infographics, and visual assets for training programs focused on emerging technologies like AI and cloud.• Designing print and digital communications for an internal audience of over 1,000 IBM systems engineers and consultants.• Assisting service designers on UI/UX projects for IBM enterprise clients in Brazil, including wireframing and prototyping in Figma.• Presenting design work and recommendations to stakeholders across Latin America and IBM HQ.• Coordinating with translation and production teams to execute branding and collateral for multi-regional events and programs.As an intern, I had the opportunity to work on impactful technical education programs that reached over 5,000 clients and employees across Latin America. My skills in visual design, web development, and cross-cultural collaboration were instrumental in delivering successful projects. The exposure to enterprise service design deepened my passion for creating human-centered digital experiences. Show less
Leo A. Skills
Leo A. Education Details
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Startups -
Web Page, Digital/Multimedia And Information Resources Design -
Ux Design -
Ui Design
Frequently Asked Questions about Leo A.
What company does Leo A. work for?
Leo A. works for Anysphere
What is Leo A.'s role at the current company?
Leo A.'s current role is Cursor Ambassador.
What schools did Leo A. attend?
Leo A. attended Y Combinator, Universidade Anhembi Morumbi, Design Circuit, Uiboost-Design.
What skills is Leo A. known for?
Leo A. has skills like Webflow, Design Digital, Consultoria, Wireframes, Web Design, Figma, Desenvolvimento De Front End, Adobe Photoshop, Microsoft Office, Microsoft Word, Trabalho Em Equipe, Microsoft Excel.
Who are Leo A.'s colleagues?
Leo A.'s colleagues are Lauro Bath, Ana Letícia Silva, Lorrah Siebald, Letícia Polastri, Roberto Farias, Matheus R., Giulia Horvat🏳️⚧️.
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