Anu Grover Email and Phone Number

A seasoned marketing professional with product management and comprehensive marketing experience including product launches from conception to end of life, strategic execution of marketing plans, maximizing market exposure from an annual budget covering marketing communication, direct mail campaign strategies, mass media advertising, digital/email marketing, sales support, promotions and incentives, multichannel advertising, new product and channel development, strategic planning and marketing research and analytics.Experience spread across multiple industries including- telecommunications, HVAC, Warranty and Utilities:Product Management: New product development and launches, customer focus groups, training, marketing materials, sales support and product roll-out, product requirements documents, strategic business plans to support business evolution and expansion. Track and map emerging technologies/ customer demands. Develop and deliver product positioning, messaging, market solutions, go-to-market strategies, pricing and competitive analysisProduct Marketing/Advertising: Developed comprehensive integrated marketing campaigns direct to consumers including agency collaboration, media integration, reporting and metric analysis specializing in all types of traditional -direct mail, mass media, shared mail, database (CRM)and Internet based advertising - email, digital, banner, SEO and PPCCampaign Management: Identifying, designing, planning, testing, delivering, monitoring and enhancing cross-channel online/off line marketing campaigns coherent with business objectives. Implement test strategies to increase performance, LTV, and ROI.Vendor Negotiation/Management: Reviewing Marketing Service Agreements (MSA’s), Statement of Work (SOWs), writing RFP’s, contract negotiation, strategic partnership management and multi-vendor collaboration