Anu Odubanjo (M.P.A) Email and Phone Number
Anu is a content and digital media professional with entrepreneurial and startup experience in content writing, content development, content strategy, digital publishing, copywriting, communications, marketing, brand storytelling, community management, and research. With 10 years of experience, her experience and skills span across the news, tech, lifestyle, FMCG, and non-profit sectors.As Lead Strategist at FabWoman, a digital platform for women, she supports the growth of the website in its mission to become a leading destination for female-centric content not just in Nigeria but globally. Anu has worked with over 20 brands including multinationals like MTN, Google, Nestle, Hayat Kimya, FCMB, Diamond Bank, and Unilever to craft their storytelling and reach their campaign objectives. She is a 2023 fellow of the MTN Media Innovation Programme (MIP), a fully funded fellowship for media professionals. She is also a 2023 winner of Inspiring Fifty Africa's Top 50 Women In Tech award.She is passionate about personal development and causes that drive impact. Feel free to connect with her here on LinkedIn or send her an email at odubanjoanu@gmail.com.
International Trade Centre
View- Website:
- intracen.org
- Employees:
- 1284
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Ecommerce ConsultantInternational Trade CentreLagos, Nigeria
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Content StrategistFabwoman Sep 2017 - PresentNigeria-Oversee the overall content strategy and growth of FabWoman, a leading digital women's lifestyle website.- Worked with consumer brands like Nestle, Hayat Kimya, Unilever, FCMB, etc to craft their brand storytelling. I also work with agencies to help them convert their sponsored content, banner ads, and product reviews to sales. -
Mip FellowMtn Nigeria May 2023 - Oct 2023Lagos State, NigeriaI was among the 20 fellows selected for the MTN Media Innovation Programme (MTN MIP) 2023 cohort. The fully funded fellowship included a week-long study trip to South Africa where we visited the University of Johannesburg, and the MTN Headquarters in South Africa, amongst other notable places. -
Content ManagerInsight7 Jan 2023 - Mar 2023Florida, United States- Spearheaded the content marketing strategy for Insight7, an AI-powered customer insight startup.- Part of the team that planned, strategized and launched a product that placed 8th position on ProductHunt, a leading community-driven platform for tech founders, products, and startups. - Wrote and published SEO-optimized B2B articles on topics around product discovery. -
Community ManagerUnited People Global Sep 2021 - Jan 2022Geneva, Switzerland- Created and developed content and copy (blog articles, e-mail marketing, and social media posts) across the organization’s range of programs, campaigns, and events for an audience of over 4000 community members and 30,000 combined followers on social media.- Developed community-building strategies to support the achievement of the organization’s goals and objectives.- Facilitated and implemented various initiatives to increase participation in weekly community events.- Collaborated with the communications team in shaping the organization’s content strategy. - Deployed online tools like Zoom, Zoho, and Signal for collaboration and communication.- Engaged with the online community and responded to comments and requests.- Worked cross-functionally in a multicultural environment across various departments in the organization.The community membership growth grew from 4000 to 6500 members by the end of my contract. -
Content ContributorPulse Nigeria Aug 2021 - Oct 2021Lagos State, Nigeria- Created and published over 15 lifestyle articles on the Pulse Nigeria website.- Proofread and edited blog posts before publication. - Conducted keyword research and used SEO guidelines to increase traffic and improve organic ranking on Google. -
Contributing WriterThrive Global Oct 2020 - Oct 2021 -
Content SpecialistOpera News Nov 2019 - Feb 2020Nigeria- I was headhunted by Opera News as a Content Specialist to create niche-focused content around women for its platform when it flagged off operations in Nigeria.- I wrote and published over 50 articles on women's lifestyle articles on the Opera News platform to reach over 350 million people worldwide for a three-month period. - I deployed SEO strategies to increase the views, engagement, and reach of the articles. I also distributed and promoted content on social media to increase viewership, traffic, and engagement. -
Content Marketing Manager / Project ManagerDiamond Bank Plc Aug 2018 - Feb 2019Lagos, NigeriaI spearheaded and implemented a six-month content marketing project for Diamond Woman, a sister brand of the defunct Diamond Bank now known as Access Bank.My responsibilities included:- Supervising the planning, strategy, and ideation of the content calendar monthly.- Managing the development and publishing of branded content for the Diamond Woman website and social media channels(Twitter and Instagram) in the form of articles, text, photos, and video.- Developing monthly reports tracking engagement and traffic on the website and social media using Google Analytics, Bing Webmaster, SEMrush, and Similar Web.- Driving client acquisition through digital channels via the website and social media.- Corresponding with internal stakeholders every week while meeting strict timelines. -
Managing EditorIconway Jan 2015 - Aug 2017Lagos, Nigeria- Managed content strategy and growth for Iconway Media’s online platforms, NigerianMonitor, Stargist, Koko Feed, and Price Padi.- Led weekly meetings with team members to identify opportunities for improvement, establish milestones, and create new ideas to increase traffic and growth. - Recruited and trained team members on the company’s brand guidelines, writing style, and usage of digital tools. - Partnered with brands like FCMB, Twinpine, Diamond Bank, Unilever, Jumia for branded content development and ads promotion.- Worked collaboratively with the marketing team to leverage content for generating leads and engagement via social media.- Attend industry events and conferences.Key achievement: Helped grow websites from scratch to over 500,000 monthly users and 2 million monthly page-views in 2 years. Two of the websites were named in the top 150 websites in Nigeria in 2015.
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Content WriterIconway Ventures Jan 2013 - Dec 2014Lagos, Nigeria- Created news editorial content in line with growing traffic for the company’s news website, Nigerian Monitor.- Developed feature news and stories in a creative manner to drive engagement and growth. - Grew and engaged users using social media channels, Facebook, Twitter, and BBM.
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English Language TeacherNational Youth Service Corps Sep 2011 - Jul 2012Yenegoa, Bayelsa State, NigeriaPrepared coursework and lesson notes for over 250 students of Basic Junior Secondary School, Opolo on the use of English Language.Achieved over 10% improvement in their performance at the end of the session. -
Risk Advisor/MarketerGreat Nigeria Insurance Plc Apr 2011 - Jun 2011Lagos State, NigeriaResponsible for marketing company products to individual and corporate clients.
Anu Odubanjo (M.P.A) Education Details
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Public Administration -
International Relations -
Portuguese Language And Literature
Frequently Asked Questions about Anu Odubanjo (M.P.A)
What company does Anu Odubanjo (M.P.A) work for?
Anu Odubanjo (M.P.A) works for International Trade Centre
What is Anu Odubanjo (M.P.A)'s role at the current company?
Anu Odubanjo (M.P.A)'s current role is Ecommerce Consultant.
What schools did Anu Odubanjo (M.P.A) attend?
Anu Odubanjo (M.P.A) attended School Of Media And Communication, Pan-Atlantic University, Lagos, Nigeria, University Of Lagos, Obafemi Awolowo University, Obafemi Awolowo University.
Who are Anu Odubanjo (M.P.A)'s colleagues?
Anu Odubanjo (M.P.A)'s colleagues are Zaw Naing, Augusto "gus" Arguelles, Yvan Rwananga, Florence Bertrand, Yao Koko Valentin, Ardian Mollabeqiri, Pennie Hurndell.
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