Anu Petäjä Email & Phone Number

Espoo, FI

Helsinki Metropolitan Area

Krea is a Swedish fintech start-up with focus on SME business loans. I have P&L responsibility of the business in the Finnish market. I was hired to launch the service to the Finnish market, manage the marketing activities and customer success team in the Finnish market.

Helsinki Metropolitan Area

When Auntie got funding to expand to Sweden, Norway, and Germany, I was invited to build more international marketing function to the company. I recruited and managed the international marketing team of five people, built a new brand and the web page that are more attractive for the international audience.

Helsinki Metropolitan Area

Stella sold its home cleaning business to Saari Partners. I was responsible for building the new brand, webpage, Hubspot sales and marketing processes from the scratch across the channels. For the last 6 months, I also managed customer service team. Most proud of conversion improvement in the the web pages from 1,96% to 7,56%.

Helsinki Metropolitan Area

Helsinki Area, Finland

• For the last couple of years I have been driving growth at HopLop. I have been responsible for customer acquisition, pricing strategy as well as the development of HopLop’s digital services as a management team member..
• Creating a new customer acquisition strategy resulting 36% improvement in visits and 20% in sales.
• Driving the development of the new birthday concept and digital services resulting
• 20% increase in the number of birthdays.
• Increasing number of marketing permissions in HopLop customer register by 50%.

London, United Kingdom

Yogaia is the world's first online yoga studio providing live and interactive yoga classes to your home. Today Yogaia has +10 employees working in Helsinki, Los Angeles and London. Yogaia has Venture Capitalist funding and has been featured in New York Times, ABC News, Guardian, Sunday Times, Bestof2015 and Bestof2016 by Apple...My role at Yogaia is.

Helsinki

Deski is an innovative communications agency focusing on PR, bloggers, and content marketing. As a Strategy Director and a member of the management board I was responsible for developing creative planning processes as well as acquiring new clients. My clients included e.g. Plan International, GlaxoSmithCline, Pernod Ricard, Bayer, Tallink Silja and.

Helsinki

At TBWA Helsinki I was working with several local and international brands in various areas from campaign planning, to CRM activities and employer branding. Examples of clients I have been working for are a retail bank Danske Bank, an optical retailer Instru Optiikka, a food company Atria, Aalto University and a chemical company Kemira.

Helsinki

At Taivas Ogilvy Helsinki I was responsible for the account of the biggest teleoperator in Finland - Elisa. As an account director I consulted my client in their communication & brand strategy, web strategy, supporting them in annual planning as well the implementation of the campaigns. My team included 10 people including creatives, graphic designers.

Helsinki

At Sek & Grey I had an opportunity to work with the leading Finnish brands in strategic level. I was responsible for projects related to brand strategy, new product launches, annual planning as well as campaign planning. My clients were the leading brands from Finland - a dairy company Valio, an electricity company Fortum, Nokia Mobile Phones and a food.

Helsinki

I started my career as a consultant in one of the top management consultant companies in the world. At McKinsey I learnt an analytical approach to top management problem solving. I gained experience from large variety of projects including business unit strategy, M&A - as well as productivity improvement projects.