Anu Vänskä Email & Phone Number

Tampere

Oulu Area, Finland

My research focus is on leader-member exchange (LMX), values, and employee innovativeness. The goal of my dissertation is to shed additional light into the complex interplay between LMX quality (the dyadic exchanges - social and economic - between a supervisor and each employee), employees' personal values, organizational values and the congruence between.

Singapore

Washington, District Of Columbia, United States

The mission of Dress of Success, a global not-for-profit organization, is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. As a Career Coach, I assisted clients with resume and cover letter preparation, mock interviews, and job search.

Washington, District Of Columbia, United States

I worked in various projects to provide customers (mostly Finnish companies) data-driven insights that help them improve decision making within their business in the U.S.

Helsinki

After a merger, my main goal was to redesign and lead the marketing team to meet the targets of the new organization. The work involved intensive collaboration with internal stakeholders throughout the organization. As Marketing Director, I was responsible for brand and marketing strategy, and communications.

Helsinki

The role of Marketing Manager was a new position in the organization and my main goal in the beginning was to form and lead a new marketing team to drive sales and build brand preference. Leading change remained paramount throughout the engagement as the company was going through a major transformation and organizational change.

Helsinki

After the merger of Silja Line and Tallink, my goal was to lead the new marketing organization through the organizational change and cultural transformation. I was responsible for marketing, brand strategy and communications for the main market of the company: the Finnish B2C market.

Helsinki

I was responsible for the marketing of Silja Line's offering in German, Russian and Overseas markets in close collaboration with the internal sales organization and external partners.

St. Petersburg, Russia

I was responsible for opening a new Finnish Tourism Information Center for B2C customers in St. Petersburg. In addition, I collaborated with Russian tour operators and Finnish tourism businesses to build and promote the Finnish tourism offering in the St. Petersburg market.

Master Of Science - Ms, International Administration

Management Training (Jet, Johtamisen Erikoisammattitutkinto)

Marketing And Psychology

Preparatory Faculty, Russian Language And Literature

Exchange Student, Marketing, German