Lead measurement and analytics for both offsite and onsite efforts for Sephora Media Network.

Analyze industry trends, market conditions and competitor marketing data to offer actionable insights and recommendations on best practices for improving marketing program performance. Retrieve and interpret detailed product data from partner sites to generate actionable recommendations by channel and stage of the Consumer Decision Journey. Present and effectively communicate data and insights to internal team providing supporting evidence for recommendations and suggestions offered. Share best practices locally and globally – both from a campaign and eCommerce perspective. Develop and define digital campaign strategies and programs for each stage of the consumer experience journey. Create, implement and manage digital marketing campaigns through the complete campaign lifecycle (plan, test, execute, measure, and refine).

Manage reporting process while analyzing data to react to key audience trends, channel synergies and new opportunities. Respond to key RFPs/AdHocs by creating analytics and insights across audience, campaign, product, and verticals. Develop data-driven marketing insight and optimization dashboards across multiple client engagements, platforms, and media channels.Identify opportunities and issues to maximize recommendations and business building based on multi- channel media analysis.

Manage measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements; coordinated client data handoff for analysis and integration into reporting. Responsible for results interpretation and creating recommendations that guide the media and creative strategy.

Be responsive to all aspects of client requests such as the supply of statistics to the creation and presentation of custom reports. Manage all client distribution lists on a daily basis. Distribute via email all standard deliverables from the Roper Reports US, Worldwide, Green Gauge and Youth team mailboxes. Facilitate posting of various deliverables and data sets to client portal as well as internal file system. Train clients on the Roper Reports Portal. Elaborate on custom analytic assignments using trends, values, LifeMatrix, PowerBrands, Influentials, and other tools. Prepare proposals using appropriate databases whether it’s Roper Reports US or Worldwide, Youth.

Provide in-depth product research for client projects including; net pricing, proof schedules, production timelines, logistics and project sell sheets. Manage the processing and production for all orders from idea generations to final delivery. Negotiate product pricing with vendors in order to exceed client expectations and sales goals. Develop artwork layouts and ad copy for production of an order. Assess and resolve all costs discrepancies; vendor invoices and freight charges.Review and confirm all invoices billed to clients and follow up on accounts receivable issues. Implemented catalog filing system including a master copy database to easily access the most current vendor catalogs.

Organize competitive research and asset gathering for the creation of interactive advertising campaigns for DuPont and DHL. Work with budget allocation and invoicing. Maintain launch schedule of sites and media. Schedule and organize meetings, conferences, and events. Participate and contribute in planning and research initiatives; which includes, attending several Qualitative and Quantitative research groups.