Anuar created BaraFarmacia, a company that offers generic and patent drugs at low prices to consumers at the base of the income pyramid in the northern part of Nayarit.

Creditin, S.A. de C.V. SOFOM E.N.R. (10/2007 - 12/2018) www.creditin.mxAnuar founded Creditin, a MFI focused on serving customers at the bottom of the income pyramid. Creditin had delivered more than 10,000 micro credits.

Description of activities upon request

Homex, S.A. de C.V. (04/2005-09/2007) NYSE Listed HXM http://www.homex.com.mxInternational Expansion Leader (01/2007-05/2007) He is in charge of executing our CSO international expansion plans on middle east & North Africa, he is leading join-venture agreements and due diligence tasks.Commercial Development Director (04/2005-09-2007) He is leading commercial team. Anuar has implemented a sales process engineering, trained sales force in using SPIN selling technique, designed POP material with a Relationship-Centric marketing scope, and created a go-to-market sales structure with innovative compensations based on performance; as a result we have consolidated as the fastest growing of the major home developers based on the percentage increase each year in number of homes sold, revenues and net income.

Cemex México, S.A. de C.V. (04/1999-04/2005) NYSE Listed CX http://www.cemex.comCommercial Development Manager (11/2001-04/2005) Anuar created new products portfolio, performing from the development of supply chain, category management and operations, to sales and merchandising of value proposition, he managed to leverage company assets and the strategic position of retail network, traditionally focused on a single commodity trade, by providing them with a low cost access, in a store-in-store concept, to a wide range of new high value added products in order to increase POS product lay-out, customer service, ticket per client and profitability.

Commercial Strategy Chief (12/2000-11/2001) Anuar conducted market research to perform the planning, implementing, fine-tuning and monitoring of commercial strategy for our core product, in our largest market: the Mexico City metropolitan area. He achieved to incorporate GPS technology to market intelligence studies made.

International Assignment / Post Merger Integration Team (04/2000-12/2000) Anuar was relocated to Cairo Egypt, following Cemex´s acquisition of Assiut Cement production plant, the origin of Cemex Egypt entity. He leaded commercial integration team focused on creating, executing and fine-tuning the country commercial strategy and value proposition, obtained a standardized retail network, built a local sales force team, initiated a sales operation for core products, developed and operated a state- of- the art customized commercial technology platform for CRM and implemented the “Cemex Way” best practices protocol. He reported directly to our North Africa, Europe and Asia Vice-President, and was supported by a BCG partner.