Experienced Business Administration graduate with a rich 16-year background specializing in Sales & Marketing, adept in both digital and traditional realms. My expertise spans across various domains including private market platforms, programmatic buying, content marketing, social media, and search engines (SEO & SEM). I possess a keen understanding of data generation and its strategic exploitation, particularly in the realm of Big Data.In addition to my digital proficiency, I boast extensive experience in traditional media channels such as television, radio, press, magazines, Out-of-Home (OOH), and experiential marketing (BTL). My repertoire extends to general administration and operations management, where I excel in business plan development, establishing performance parameters (KPIs), and conducting thorough performance analysis with a focus on ROI attribution.With a proven track record in international markets across North, Central, and South America, I bring a global perspective to every project I undertake.Specialties:Marketing Strategy DevelopmentMedia Planning and ManagementSales OptimizationAdvertising CampaignsBusiness AdministrationNew Business and Product DevelopmentPublic Relations ManagementNegotiation ExpertisePersonnel Training and DevelopmentProcess Analysis and Enhancement