I am a Consumer Insights practitioner with over two decades of experience in leading consumer research firms in India. A proven track record of helping Clients grow and build their businesses through effective market research inputs. My experience spans a wide breadth of sectors that include FMCG, Retail, E-commerce, BFSI, Auto and Developmental research. As head of various verticals in different MR organizations I have used my experience and skills to lead and grow MR teams, recruit and train personnel, and deliver on organizational goals and objectives.My passion has been Qualitative research, though strongly believe in integrated insights and have worked with methodologies like quantitative, neuroscience solutions (eye tracking, facial coding), ethnography, digital and semiotics.I am an alumnus of MICA and College of Business Studies (Delhi University). Have presented research papers at various Indian and International forums like MRSI, QUAL 360 and also received the GKA 2020 (MRSI/ESSOMAR) award for Best Developmental research work.