Heading the Marketing and CRM teams for the German luxury car brand dealership in Mumbai.

• Reporting to the company CEO• Heading a team of five resources - overlooking digital, marketing strategy, and design• Help to market the premium online auctions of the company - lead generation, mobile app downloads, and complete brand awareness• Performs the role of a brand custodian• New website and mobile app redevelopment and launch• Strategic alliances and collaborations

• Reporting to two Commercial Directors, and two General Managers• Heading a team of three resources - overlooking digital, marketing, social media, content, and public relations for the three hotels• Pre-opening of two brand new hotels with a marketing budget of INR 8.4 Cr.• Conceptualization and execution of the "Something for Everyone" media campaign for the launch of the hotel complex• Responsible for designing a robust marketing plan for the hotels, and managing the budget for the Sales and Marketing department• Vendor selection and supervision for Digital, Creative, Printing, and Public Relations agencies of the hotel• Microsite development and launch• Official spokesperson for the hotel• Performed the role of a brand custodian

• Reporting to the Commercial Director and the General Manager• Responsible for designing a robust marketing plan for the hotels, and managing the budget for the Sales and Marketing department• Vendor selection and supervision for Creative, Printing, and Public Relations agencies of the hotel• Assists in establishing channels to interact with media and distribute internal and external communications• Identify areas where the hotel can partner with preferred brands to work within a strategic tie-up to increase brand visibility and hotel revenue• Official spokesperson for the hotel• Performed the role of a brand custodian

• Reporting to the General Manager - Hotels• Supervised a team of two resources - content writers• Actively monitored ideation and execution of brand enhancement strategy – internal or external coordination with the Product Development team• Responsible for planning & executing all marketing offers in collaboration with internal teams• Strategically planned for the marketing budget spend and analytics• Measured and reported performances of all marketing campaigns, and assess them against goals (ROI & KPIs)• Identified trends and insights; optimize spend and performance based on the insights• Brainstormed on new and creative growth avenues• Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Responsible for spearheading and managing all the social media platforms avenues for the company• Assisted Reporting Manager/s to identify, consolidate and communicate best practices utilising business intelligence to increase market share and promote and position Grand Hyatt Mumbai through advertising and sales promotion material with public relations objectives• Responsible for evaluation and liaison with external – art and printing vendors/agencies with goal to derive the best value and Return on Investment (ROI)• Fostered outstanding relationship with the press and maximized the hotel exposure by entertaining journalists, editors and proprietors of media • Assisted in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, and all other revenue generating departments• Established annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that form part of hotel’s business plan• Supervised work quality and efficiency of the Public Relations Executive and Co-ordinator with responsibility of their development and growth• Ensured that the Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the hotel actions have been implemented where appropriate• Custodian of collaterals and creative designing for promotion material, internal and external communication tools in line with Hyatt Brand Manager• Regularly conducted hotel product / resource photography and video shooting for any internal and external communication need• Supervised internal arrangements for photo journalists and media assignments at the hotel

• Supervised Sales Reservation Centre with Three sales associates direct reporting and reviewed their Personality Development Program (PDP) on defined durations of the year (October 2012 – April 2013)• Achieved and created new benchmarks for Hotel MICE LRA audits above the set target• Established and maintained strong relationship with the established clientele and constantly new business with acquisition accounts• Developed and reviewed Personal Business Plan of portfolio which is linked to the Hotel’s Annual Business Plan• Handled portfolio of Corporate Sales - FIT, MICE, Residences for South Mumbai based corporate accounts (April 2011 – December 2011)• Handled portfolio of MICE Sales – Event Management Companies (EMC), Professional Conference Organiser (PCO), International MICE and other feeder city queries (January 2012 – March 2013)

• Responsible for MICE portfolio – creating reports, data analysis, filing and documentation• Completed MICE RFP Response• Liaised and worked closely with the related operation departments ensuring guests needs and expectations are being met.• Conducted hotel inspections to client whenever required.• Handled guest and employee enquiries in a courteous and efficient manner and resolved complaints or problems• Ensured a high level of exposure for Hotel through direct sales solicitation via telephone, contracts and written communication

• Efficiently handled individual guests, airline crews and large group arrivals at airport• Professionally took initiative to have liaisons with various airport authorities, airlines operations, and various government bodies for making sure hotel guests are provided standardised quality service every single time.• Commendably lead the transport department of hotel, managing and supervising chauffeurs for regulated brand standards in terms of phraseology and other quality standards• Effectively achieved commendable results in selling and cross selling of hotel facilities from airport itself