At Play Pickleball Club, we manage our digital presence by overseeing the website, implementing effective SEO strategies, building and maintaining backlinks, and handling press releases. We also create impactful marketing collaterals to ensure our brand remains engaging and competitive. Our role involves driving growth and enhancing our online visibility, making sure we're always at the forefront of the digital landscape.

As a Director Marketing, my role and responsibility are to increase Brand Visibility, Website Traffic, Optimize Marketing Budget, Generate Qualified Leads, and add to companies' Top-line through 360-degree marketing activities bifurcated into the 4 Quadrant Model (Communication, Visibility, Thought Leadership, and Business Development).1. Enhance brand visibility in US, APAC & EMEA2. Grew web traffic by 300% with 300+ Keyword ranking in the Top 3 Pages.3. 12X ROI on marketing… Show more As a Director Marketing, my role and responsibility are to increase Brand Visibility, Website Traffic, Optimize Marketing Budget, Generate Qualified Leads, and add to companies' Top-line through 360-degree marketing activities bifurcated into the 4 Quadrant Model (Communication, Visibility, Thought Leadership, and Business Development).1. Enhance brand visibility in US, APAC & EMEA2. Grew web traffic by 300% with 300+ Keyword ranking in the Top 3 Pages.3. 12X ROI on marketing budget4. Steered the creation of 960 B2B leads in 12 months; Opportunity valuation ~ 12.5 Million5. Handling a team of a digital marketer, graphic designer, web designer, SEO expert, and data mining executive to ensure 360-degree marketing activities6. Implement a variety of organic & paid acquisition channels, i.e., content creation (blog, guest post, web content), PPC campaigns, global events, press releases, on-page optimization, social media, e-mail campaigns, videos, etc.7. Provide performance analytics associated with internal & external marketing-related programs & activities8. Managing budget, vendor, and other corporate affairs Show less

1. Enhance brand visibility in domestic and global markets2. Handling a team of Product Marketers, Graphic Designer, Web Designer, Seo Expert, and Inside Sales to ensure 360-degree marketing activities are carried out as planned3. Experiment with a variety of organic and paid acquisition channels like content creation & curation, pay per click campaigns, event management, publicity, web content, press release, on-page seo optimization, social media, lead generation e-mail campaigns… Show more 1. Enhance brand visibility in domestic and global markets2. Handling a team of Product Marketers, Graphic Designer, Web Designer, Seo Expert, and Inside Sales to ensure 360-degree marketing activities are carried out as planned3. Experiment with a variety of organic and paid acquisition channels like content creation & curation, pay per click campaigns, event management, publicity, web content, press release, on-page seo optimization, social media, lead generation e-mail campaigns, copywriting, performance analysis, blogs, guest post, video creation4. Website enhancement and SEO management5. Enhance brand credibility by regularly interacting with various Analyst and Media Agencies6. Award nomination and canvassing7. Creating customer success stories8. Participate in regional and global level events9. Provide performance analytics associated with internal & external marketing related programs & activities Show less

1. Enhance the market presence of product through proper communication via website updates, marketing & product collateral, Mailer Campaigns, defining proper product messaging & positioning strategies, market research, competition tracking & analysis2. Creating thought leadership for product and solution through proactively carrying out activities such as Analyst interaction, media relationship and Award submissions.3. Responsible for managing & communicating all channels related… Show more 1. Enhance the market presence of product through proper communication via website updates, marketing & product collateral, Mailer Campaigns, defining proper product messaging & positioning strategies, market research, competition tracking & analysis2. Creating thought leadership for product and solution through proactively carrying out activities such as Analyst interaction, media relationship and Award submissions.3. Responsible for managing & communicating all channels related programs i.e. Sales Incentive Program, End Customer Mailers, Partner NFR etc.4. Maintain and increase the overall visibility of respective product/solution by providing inputs and information for media releases, online presence of product, advertisements and various event related activities5. Prepare Business Case studies with Sales & Marketing Teams6. Events/Exhibitions/Roadshows: Participation in global level forums and leadership summits, conduct Elitecore day workshops at partner and end customer location and showcase Elitecore Products in various global Telecom exhibition events.7. Provide performance analytic's associated with internal & external channel related programs & activities.8. Primary point of contact to Tier One retailers (often at the C level), act as a liaison between the customer & the company, advocating for the interests of both parties9. Demo Videos with Automated Voice-overs10. Assisting sales / pre-sales / product management teams by providing necessary inputs based on specific opportunities Show less

1. Responsible for business development & marketing activity for Lenovo in Gujarat through 4 branches located in Ahmedabad, Rajkot, Baroda & Surat.2. Design various schemes to assist the sales team across Gujarat to achieve their Quarterly Targets.3. Periodical review of Lenovo Sales every month is sent to top management & based on the same we take corrective actions as & when required4. Target Planning for Sales Personnel (Target v/s Achievement) - Analyze branches/areas where… Show more 1. Responsible for business development & marketing activity for Lenovo in Gujarat through 4 branches located in Ahmedabad, Rajkot, Baroda & Surat.2. Design various schemes to assist the sales team across Gujarat to achieve their Quarterly Targets.3. Periodical review of Lenovo Sales every month is sent to top management & based on the same we take corrective actions as & when required4. Target Planning for Sales Personnel (Target v/s Achievement) - Analyze branches/areas where progress is below expectations. Regular Sales MIS - Broker Wise, Party Wise, Product Mix etc5. Regular dealer meet at different cities for market penetration6. Competitors Analysis on product, pricing and promotional activities.7. Regular E-Mails to channel partners on Lenovo & Microsoft Products, Pricelist, schemes etc.Location: Corporate Office - Ahmedabad Show less

1. Acquisitions Tracking of New Distributors PAN India.2. Business Plan (Target v/s Achvt) – Analyzing branches / areas of focus where progress is below expectations.3. Coordinating with marketing, legal & compliance team for smooth functioning of business.4. Follow-up for Pending Cases with new business team, underwriters & sales team.5. BMT Tracking & Persistency Tracking.6. Daily Logins, Conversion and Pending MIS – Area Manager, Branch & Relationship / Distributor… Show more 1. Acquisitions Tracking of New Distributors PAN India.2. Business Plan (Target v/s Achvt) – Analyzing branches / areas of focus where progress is below expectations.3. Coordinating with marketing, legal & compliance team for smooth functioning of business.4. Follow-up for Pending Cases with new business team, underwriters & sales team.5. BMT Tracking & Persistency Tracking.6. Daily Logins, Conversion and Pending MIS – Area Manager, Branch & Relationship / Distributor wise.7. UAT Manager for Channel Partner Portal, & Sales manager daily activity tracking portal (My Kotak Life).8. Feasibility Study for expansion of new branches based on cities population, competition, business potential etc. Location : Corporate Office – Mumbai Show less

1.Looking after entire Life Insurance business of ICICI Bank through Bancassurance channel.2.Establish good relations with channel coordinators and sales force to gain support for product delivery strategies & ensure that team members have the necessary understanding of procedures and methods to perform their roles.3.Setting PAN India targets i.e. Zone, Region, Cluster & Branches4.MIS & Analytics: Branch-Wise, Region-Wise, Product-Wise, Segment-Wise MIS prepared on daily… Show more 1.Looking after entire Life Insurance business of ICICI Bank through Bancassurance channel.2.Establish good relations with channel coordinators and sales force to gain support for product delivery strategies & ensure that team members have the necessary understanding of procedures and methods to perform their roles.3.Setting PAN India targets i.e. Zone, Region, Cluster & Branches4.MIS & Analytics: Branch-Wise, Region-Wise, Product-Wise, Segment-Wise MIS prepared on daily basis.5.Designing quarterly & monthly sales initiatives keeping in mind the PMS Targets. 6.Introducing contest accelerators after analyzing channel requirements (focused initiatives).7.Contest performance analysis of life insurance business on weekly basis to enhance channel productivity (i.e. Branch Productivity Analysis, Fleet Progress Report, Life Insurance Score Board etc.).8.Team Management – 7 Financial Consultants for achieving the set qualitative & quantitative target. Show less