Meher Anudeep Varma Penmatsa Email & Phone Number

India

• Streamlined BTL execution by aligning ideation, planning, and budgeting with brand goals.• Boosted salon partner sales by 10% through strategic collaboration with agencies, driving a 20% improvement in campaign effectiveness.• Launched in-salon promotions, driving a 25% increase in customer engagement.• Developed and delivered impactful merchandising tools and brand visibility elements for salon partners.• Successfully onboarded new vendors, ensuring timely payments and maintaining strong relationships.• Collaborated with influencers to co-create authentic, consumer-relevant content that drove engagement and brand visibility.• Partnered with cross-functional teams to strategically plan and execute brand campaigns, leveraging influencer marketing to enhance reach and impact.

• Conducted extensive research on fashion trends, luxury products, and lifestyle experiences to develop insightful and informative blog content.• Stayed up-to-date with the latest industry developments, emerging trends, and consumer preferences to provide valuable and relevant information.• Crafted engaging and compelling blog posts that effectively communicated brand messaging, captured audience attention, and inspired action.• Wrote with a clear, concise, and engaging style that resonated with the target audience and aligned with the brand's voice and tone.• Demonstrated strong attention to detail and a commitment to delivering high-quality, error-free content.

Paris, Île-De-France, France

• Monitored upcoming collection deliveries, restocking schedules, and collection entries on the retail platforms.• Implemented data-driven replenishment strategies to optimize inventory costs and reduce carrying expenses.• Conducted comprehensive market research to identify emerging trends, consumer preferences, and potential growth opportunities in existing and new markets.• Developed data-driven market strategies to expand the reach, attract new customers, and increase market share.• Implemented data-driven strategies to improve store performance, leading to a 10% increase in sales.• Effectively managed retail events, promotional campaigns, and offline marketing activities to generate brand awareness and drive traffic to stores.• Increased 5% sales conversions through effective event management.• Developed targeted marketing campaigns to reach specific customer segments and increase conversion rates.

Paris, Île-De-France, France

• Collaborated with design agencies to create impactful 2D and 3D graphic pieces for store design.• Streamlined the creative process, ensuring alignment with brand guidelines and marketing objectives.• Developed the activation strategy plans for new product launches, resulting in a 45% increase in product awareness and a 10% in sales.• Analyzed market trends, consumer preferences, and competitive landscapes to tailor launch strategies.• Coordinated closely with international teams to implement merchandising plans that met specific market demands.• Analyzed regional trends, cultural sensitivities, and consumer preferences to optimize product assortments.• Ensured consistent brand messaging and product presentation across global markets.• Identified key trends, consumer behaviors, and emerging technologies shaping the retail landscape.• Provided actionable insights to inform marketing campaigns, product development, and store design.

Paris, Île-De-France, France

• Developed a curated portfolio of potential brands aligned with the showroom's brand identity and target clientele.• Initiated partnerships with select brands, resulting in a 15% increase in magazine coverage and a 5% growth in celebrity endorsement.• Collaborated closely with editors and stylists to curate product selections for fashion shoots and events.• Assisted VIP clients with their personal shopping needs, exceeding expectations and securing long-term patronage.• Managed all aspects of showroom operations, including inventory management, product merchandising, and customer service.

Paris Area, France

• Developed a data-driven collection plan that aligned with predicted trends, ensuring product offerings met evolving consumer demands.• Achieved a 90% sell-through rate for new collections, demonstrating the effectiveness of trend forecasting and data-driven planning.• Minimized stockouts and maximized sales opportunities by maintaining optimal inventory levels based on demand forecasts and sales trends.• Leveraged data-driven insights to target specific customer segments with personalized marketing campaigns across multiple digital channels.• Created a new digital marketing strategy that increased online brand sales by 15%.

Paris Area, France

• Effectively handled customer inquiries, resolved issues promptly, and provided personalized assistance to enhance customer satisfaction.• Provided real-time inventory updates to the sales team, enabling them to make informed decisions and fulfill customer requests efficiently.• Contributed to a 10% increase in sales conversions by ensuring the availability of in-demand products.• Collaborated with the visual merchandising team to create visually appealing and engaging displays that enhanced the shopping experience.

Vishakhapatnam Area, India

• Actively monitored and analyzed hair and beauty trends across various sources, including social media, fashion magazines, and industry reports.• Conducted in-depth market research to analyze consumer preferences, competitor strategies, and market growth potential.• Developed and executed a strategic social media marketing plan that increased brand awareness by 20%.• Analyzed social media data to track key performance indicators (KPIs) and optimize social media campaigns.

Mba-2, Fashion And Luxury Management

Activities and Societies: Maison Molinard Fragrance Workshop | Creative Project With Galerie Lafayette | Luxury brand experience tour.

Mba-1, Fashion Management

Activities and Societies: workshops on Textile & leather fabrics | Designed a collection plan for Galeries Lafayette Private Label | Case.

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services, "A"

Activities and Societies: developed a business plan for "it's my choice." | Created a promotion campaign for the SBI buddy app. •.