Business Development, Leadership, Digital Marketing Strategy, Sales, Innovation. Management of 4 departments: marketing, sales, design, web developmentDevelopment of full-mix marketing campaigns using a mixture of paid, owned & earned media, as well as numerous data sources to drive sales. Overseeing call centre teams to improve sales conversion for direct business activities.Business plan & sales strategy development. Brand development. Website traffic growth, website UX/UI, focusing on a subscription model and advertising revenue. Managing large budgets and aligning them to business goals.Owning and delivering complex marketing and digital strategies across multiple business units and products.Key Achievements: • Implemented CRM and ERP systems • Launched and Implemented a subscription model of monetization for 3 websites with common traffic of 2 million users per month • Became a company N1 in Ukraine that produces content for accountants (bookkeepers), finance managers and tax advisers • Created Online Academy for accountants (bookkeepers)• Created SaaS for accountants (bookkeepers)• Implemented a balanced KPI system • Youtube followers 104000 https://www.youtube.com/c/FactorAcademy • Facebook followers 110000 https://www.facebook.com/ifactorua • Instagram followers 17000 https://www.instagram.com/factor_academy/

Развитие Бизнес-Медиа по вопросам налогообложения, бухучета, права. Аудитория читателей 1,2 млн человек в месяц. 85% - женщины со средним доходом. География - вся Украина. Маркетинг, продажи, IT, формирование команд и развитие талантов.

Responsibilities:• Development and implementation of digital marketing strategy;• Budget planning and control of its execution;• PPC, SEO, SMM, UX-UI, email marketing, content marketing, Analytics;• Releasing the potential of the web and digital media to maximise awareness of the business;• Monitoring marketing channels, market research, competitive environment and pricing policy, sales forecasting;• Coordination and setting goals for brand managers, online marketers, content managers, web designers, project managers, software engineers;• Staff recruitment and training;Achievements:• creation of a digital marketing department from zero;• marketing strategy implementation;• CRM Implementation;• increased the conversion rate from lead to payment by 70%

 Operational Management; Work with clients, partners and suppliers;  Transport service sales; Finance planning;  Digital Marketing;

Summary of responsibilities: - Creating project strategy across all departments (product, marketing, customer experience, etc.) - Product ownership - designing roadmaps, managing product backlog, formulating user stories and specifications, leading the process from idea to release- Product management approach & designing fast tests to validate the hypotheses- Customer development - A/B testing- Improving key metrics - conversion rates, ARPU, CAC, ROI- Performing competitors and consumer research- Developing positioning