Leading Juices portfolio for India (Tropicana, Slice & Nimbooz). Marketing Head Pepsico South Asia Beverages (Pepsi, 7up, Mountain Dew, Sting, Mirinda, Aquafina, Slice)With a robust track record of success, I lead the strategic direction and operational excellence of PepsiCo's juices portfolio and South Asia beverage business (Mountain Dew, Pepsi, 7up, Miranda, Sting). Responsible for the full P&L, I drive top-line growth and profitability through innovative marketing strategies, robust business development, and exceptional team leadership.Key Responsibilities:Portfolio Management: Oversee the comprehensive PepsiCo beverage portfolio, ensuring alignment with market trends and consumer preferences.Profit & Loss Oversight: Manage P&L with a focus on maximizing revenue, controlling costs, and delivering strong financial performance.Marketing Leadership: Develop and execute cutting-edge marketing campaigns that enhance brand visibility, drive consumer engagement, and increase market share.Strategic Business Development: Lead the expansion and optimization of the beverage business across South Asia, identifying new growth opportunities and leveraging market insights.Cross-functional Collaboration: Work closely with diverse teams to foster innovation, streamline operations, and achieve business objectivesI am passionate about driving sustainable growth, championing consumer-centric initiatives, and leading high-performing teams to deliver exceptional results in a dynamic and competitive market.

Category marketing for Laundry business, with over all P&L responsibility, delivering business results, growing market share and topline.

As the Marketing Lead for Godrej No. 1 and Godrej Protekt, I spearhead the marketing strategies and initiatives for the personal wash and hand hygiene categories. With a keen understanding of consumer behavior and market dynamics, I drive brand growth and equity through innovative campaigns and strategic partnershipsBrand lead largest personal wash brand for GCPL, Godrej No1 and Hand hygiene brand Godrej Protekt, Over P&L responsibility for brands with estimated topline of 1000+ CR, launched the most disruptive innovation in the hand wash category, Godrej Protekt Mr Magic hand wash.Key Responsibilities:Brand Strategy Development: Craft and execute comprehensive marketing strategies for Godrej No. 1 and Godrej Protekt, ensuring alignment with brand vision and business objectivesCampaign Management: Lead the creation and implementation of impactful marketing campaigns that resonate with consumers, enhance brand loyalty, and boost sales.Market Analysis: Conduct thorough market research and competitive analysis to identify trends, opportunities, and potential threats, informing strategic decision-making.Product Innovation: Collaborate with cross-functional teams to drive product innovation and development, ensuring the brands meet evolving consumer needs and preferences.Digital Marketing Leadership: Oversee digital marketing efforts, leveraging social media, content marketing, and online advertising to enhance brand visibility and engagement.Stakeholder Collaboration: Work closely with internal and external stakeholders, including creative agencies, sales teams, and distributors, to ensure cohesive and effective marketing execution.

Led Brand Good Knight with entire P&L responsibility, launched consumer focused marketing campaigns to drive double digit business growth. Category expansion plan to drive brand growth and successfully launched disruptive innovations.I lead the brand's strategic marketing efforts within the home care category, driving innovation and growth. Known for launching the successful "Subha Bolo Good Knight" thought leadership campaign, I am committed to enhancing consumer well-being and reinforcing Good Knight's position as a market leader.

Responsible for delivering top line & profitability targets for the brand, launched IMC program, and launched disruptive innovations for category expansion.Awards & Recognition:- Won Effie for best integrated marketing campaign for HIT anti roach gel 2013-14- Won effies for kill malaria campaign in best marketing activation category 2012-13

Led Merchandising, Channel Loyalty Programs, Sales Force and Channel Incentives, Opportunity Tracking, New Product Launches, In Store Promotions and MIS.Led exponential expansion of the Trade Function at Godrej Consumer Products Ltd, after the strategic internal reorganisation of the businesses for product categories - Hair Colours, Personal Wash, Home Care Insecticides.

Strengthening the position of existing products by focusing on width and depth of distribution, generate demand of new products by planning localised initiatives.

Area Sales Manager - South Karnataka(Apr 2007-Mar'2008). Developed go-to-market strategy, Distribution Growth, Formed Sales Team .... resulting in Business Growth from Marginal Base to Rs. 250 cr/annum.

Worked on a marketing project for Brand Parachute, sub brand Parachute Jasmine. Project title 'Point of market entry for Parachute Jasmine"