• Handling the Franchise business of Crocs in Apparel Group across UAE, Oman and Saudi Arabia market.(45 stores currently and growing manifold)• Financial planning and Inventory plan for At Once forecast(Carry Overs and new products)•OTB Planning and Buying as per the range offered and market needs and budget projections.• Review of Season performance-Achievement v/s Plan, Sell-In Analysis, Sell through Analysis, Category Performance and Product Performance.• In Season Reports & Analysis and support in action plans (Sell-through analysis/Inventory holding/Liquidation plan/at once sales push from existing inventory for Carry over and NPIs/Pricing)• Coordinate with all the departments-Supply Chain and Marketing to ensure product flow, instore activations and supporting activities are aligned• Market visits/Territory Visits & competition analysis for the key competitors and developing strategies to achieve the organizational goals. (Pricing, Product, Comfort story, Display etc.)

• Planning the merchandise assortment of an in-house brand in Apparel Group catering to the general merchandise categories.• Maximize productivity through effective deployment of resources for the brand stores, ensure complete sell through as per brand product, style, price points and assortment plans.• Stringent check on the margins and price points as per the demands of a Value Concept and consumer insights.• Study merchandise requirements by setting sourcing triggers based on actual sales, sales forecasts, brand order parameters, inventory checks, forecasted events, replenishment needs.• Monitoring the OTB's and the category stocks to maintain a lean and clean merchandise assortment.• Monitor brand merchandise MIS analytics based on actual sales and sales forecasts, • Instrumental in facilitating the expansion of the brand from 5 to 8 stores within a year by planning merchandise procurement to meet the demand and streamlining the brand growth in financial year 2017-2018.

• Financial Planning – Analyze past Buying Trends, Sales Trends, Price Point Analysis and Consumer Buying Patterns. Breaking down of annual sales plan into the budget for each territory and department and calculation of OTB’s for each season. Monitoring the stock levels across territories with special reference to the ageing, saleability and liquidation of slow moving stocks.• Inventory Management –Tracking timely deliveries of merchandise to the territories considering the lead times and managing proper category mix at store levels.• Season Launches and In Season Management – Formulating and controlling an effective allocation strategy to ensure that the territory gets the right stock on the basis of it’s past performance, requirements and budgets. Monitoring the sales performance of each department across the territory and ensuring that the planned sell thru’s are being achieved.• Coordination with Territories- Coordinating with the territory team to identify and promote the non/slow moving merchandise through markdowns, best buys and bundle offers.• Territory Operating Plans – Demographic and consumer behavior study and working on store capacities and store performance/fill rates.Handpicked by the management for an official deputation to Jordan territory to manage the planning, launches and replenishments from territory warehouse to the stores single handedly for the crucial season/Ramadan launches.

•Retail Merchandising – Handled the account of Pepe Jeans in Central, Pantaloon and Globus stores (25 stores) pan India.•Planning – Assortment Planning and replenishment of the stocks as per the store requirements and OTB’s.•Store Co ordination – Coordinating with the front end and the logistics team and ensuring a smooth work flow. •MIS Reporting – Monitoring the sales and stock flows and taking necessary actions.Emerged as a strong team player in managing the adequate merchandise quantity at stores thereby giving a strong and parallel competition to the leading Jeanswear brands.

•Retail Merchandising – Handled the account of Zodiac in Shopper Stop and Globus stores (15 stores) pan India.•Planning – Season order closures with the format buyers and maintaining the same in the system.•Inventory Management –Monitoring the dispatches and shipment of the order quantity on regular basis.•Store Co ordination – Coordinating with the front end and the logistics team and ensuring a smooth work flow. •MIS Reporting – Maintaining and analyzing the reports at SKU level.

•Retail Merchandising – Handled the key account of the brand across 31 Pantaloon stores pan India.•Planning – Merchandise allocation and replenishments keeping a check on OTB’s and sell throughs.•Store Co ordination – Coordinating with the front end and the logistics team and ensuring a smooth work flow. •MIS Reporting – Maintaining and analyzing the reports to manage the inventory effectively Studied the demand supply gap from consumer point of view and proposed and implemented corrective measures to the management