Strategizing and executing overall acquisition channels, managing mobile app campaigns & coordinating with cross functional teams for product innovations for best consumer experience. Responsible for marketing automation strategies to balance LTV & new vs repeat behavior of customers. Leading a team of 5 for driving paid marketing channels such as Google, Facebook, affiliates,Meta Searches and OEM’s and worked on increasing organic app install contribution.Brief Summery of tools I work with:Google Adwords for performance marketing / app installs / app engagement / re-marketingAppsflyer set up for tracking install / revenue attribution.Google Analytics Premium for Web Analytics, Cross device tracking, Attribution & Reporting.Localytics for App analytics along with automation of in-app and push notifications.

- Managing both branding as well as ROI driven campaigns on Google Search, Display Network, Gmail Sponsored Promotions, YouTube & Bing/Yahoo Network.- End to End re-targeting campaigns management.- Optimize Mobile App campaigns to lower down cost/install & to improve App Rank.- Customer Life Cycle Management- Customer segmentation and Retention Marketing strategy.- Managing meta search engines to derive revenue.

- Worked on Cleartrip & Aviva India accounts.- Building, Managing and Optimizing Google Adwords, MSN/Yahoo campaigns and daily optimizing existing campaigns, for better advertising performance.- Day-to-Day optimizations including budget re-allocation based on performance analysis, bid adjustments, placement optimization, audience optimization etc.- Remarketing lists using Google Analytics and Google Smart Pixel to best target the audience.- Creating Media Plan & defining KPI for new clients, auditing existing campaigns and giving relevant suggestion to improve performance.- Interaction with client on a daily basis and discuss future strategies and current optimization techniques.- Co-optimization of online campaigns with Organic ranking.

Managing PPC Campaigns on Google Adwords, MSN AdCenter, AOL & Ask Search Engines.Improving Quality Score of the Campaigns by increasing relevancy of the ads with the corresponding Keywords and landing pages.Create and optimize ads on major Search EnginesNew Campaign Research & Creation, Competitor ResearchTargeting –Search, Contextual placementCreation of Effective Campaigns and Ad groupsCreation of Banners using Display BuildersWriting Compelling Ad CopiesKeyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques Insertion of GoogleThe Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool EtcGoogle Analytics Report Study and ComprehensionCreating Multiple Report Types, Google Insights Study, Google Trends StudyProficient in Word, Excel, Power point