Marketer, Sales, Consultant, BD, Influencer, Strategies Maker, Adtech, Adtech enthusiast, Management

Managing performance and branding team. Working closly with the team on Performance(CPI,CPA,PPC,CPA desktop etc) and Branding(Video, OpenRTB, direct websites) business .Client relationship (Indian and International), Account management. Getting new demand and supply to grow business.-CPI/CPA- Mobile-PPC(Pay per call)-CPA- Desktop in international market-Video(CTV, Preroll)- Desktop and Mobile-OpenRTB-Display(Direct sites, Network activity)

Specialties:Expert and Specialist in ● Pay Per Click Advertising (PPC) ● Google Analytics ● Google Website Optimizer ● Affiliate Marketing ● Email Marketing ● Landing Page & Search Engine Optimization (SEO) ● Affiliate & Publishers Management Expert● PPC Expert and Consultant● Branding ● Online Marketing Strategy●Media Buying ● Strategic Marketing● Market Research ● Co-registration Marketing and ROI Optimization ● Performance based Marketing Specialist ● • Managed digital media planning and buying across Emails, Display, Mobile, Paid Search, Paid Social Media • Developed analytics department to integrate data into the media management process• Planned mobile advertising initiatives to increase engagement-> Experience in working with Media, Ad agencies and Ad networks, ESPs and SMS service provider, publishers.-> Expertise in End-to-End campaign management, ad deliveries management, online ad inventory management, social media management and client management.Email Marketing Expert > Retention & Incremental Revenue Web Analytics Expert > Control & Decision Tracking Tools-> Expertise in handling revenue modeling campaigns (CPO, CPM, CPC, CPL, CPA etc).-> Responsible for revenue generation with International Ad agencies.-> Familiar in handling Facebook, Google Ad words, Google DV360, Google Ad Manager, Google Ad Exchange, Google Adsense and Xandr and other DSP's and SSP's platforms).-> Responsible for generating Offline Leads for various client for different campaigns.

Managing 4-5 employee team, assigning work and making sure they are finishing their work, Giving KT to new employee, Coordinating with existing client, Calculating all campaigns reports on daily/weekly basis.

Executing emails/display campaign, optimization of campaigns, making reporting. Coordinating with internal content, data team for banners, templates, emails data.

Responsible for writing Test cases.Running script with QTP tool.Gathering all information about project.Working with team to deliver project on time.