Within the specifically created role, managed the team of high-performers thrown at the projects at risk where fast and effective decisions were needed. - Acted as search & social point of contact for internal and external stakeholders. - Created and presented pitches that led to winning new clients.- Created the Search & Social learning hub to educate the team on the latest and most effective strategies, and supervised the implementation of these strategies.- Conducted… Show more Within the specifically created role, managed the team of high-performers thrown at the projects at risk where fast and effective decisions were needed. - Acted as search & social point of contact for internal and external stakeholders. - Created and presented pitches that led to winning new clients.- Created the Search & Social learning hub to educate the team on the latest and most effective strategies, and supervised the implementation of these strategies.- Conducted performance reviews and provided meaningful feedback to team members, resulting in improved morale and motivation Show less

In this role, I reported directly to CIO, charged with serving as primary contact with Audible and Intuit client accounts for media strategies, planning, campaign set-ups, and all related analysis and reporting. I led, mentored, trained, and evaluated a 4-member team. I managed projects valued at $5M-$13M. I proposed media strategies in alignment with defined client gaps and collaborated with marketing teams to develop complete funnel strategy; presented strategies to all stakeholders… Show more In this role, I reported directly to CIO, charged with serving as primary contact with Audible and Intuit client accounts for media strategies, planning, campaign set-ups, and all related analysis and reporting. I led, mentored, trained, and evaluated a 4-member team. I managed projects valued at $5M-$13M. I proposed media strategies in alignment with defined client gaps and collaborated with marketing teams to develop complete funnel strategy; presented strategies to all stakeholders. ***Value Added***✔Ensured team’s comprehension, adoption, and implementation of Digital Planning Process; provided insights and guidance on campaign design, including requirements for success and optimization strategies for demand-side platforms.✔Partnered with Tactical Planning Team to ensure smooth coordination of campaign set-up, adjustments, and optimization. ✔Collaborated with Strategy Team to identify goals, address client needs, and communicate results and insights to clients.✔Led implementation of business intelligence tools and advanced capabilities.✔Turned-around troubled account with Audible by re-focusing strategies to hit target audience and introducing new customer segmentation strategies; saved account and surpassed quarterly goals by 110% (Q1) and 103% (Q2).✔Developed and introduced new measurement framework reporting template that included KPI Metrics for optimization. Show less

Here I managed projects valued at $8M with Rogers Communications and Fido Home Internet. I supervised 6-member team. Allocated budgets and resources for specific campaigns.

During my tenure here, I reported to CEO & Co-Founder of this start-up media company; led efforts to acquire new customers and managed all paid media campaigns on Google, Facebook, Amazon and Instagram. I managed KPI metrics analysis & reporting and dashboards for use in business decision-making. I supervised 4 direct reports. Initiated and led company e-commerce strategy and drove website development through implementation of industry best practices. I analyzed and compared SEO (Search Engine… Show more During my tenure here, I reported to CEO & Co-Founder of this start-up media company; led efforts to acquire new customers and managed all paid media campaigns on Google, Facebook, Amazon and Instagram. I managed KPI metrics analysis & reporting and dashboards for use in business decision-making. I supervised 4 direct reports. Initiated and led company e-commerce strategy and drove website development through implementation of industry best practices. I analyzed and compared SEO (Search Engine Optimization) health against other competitor successes. I applied continuous effort at providing improved SEO tactics, assessing keyword use, page structure, inbound links and SEO techniques.***Value Added***✔Successfully positioned company performance to 3rd-fastest growing company in Canada; generated 48% of company’s revenue through paid media campaigns. ✔Launched company’s Amazon store across 4 marketplaces in CA, US, UK, and EU, comprised of brand pages, product descriptions, paid campaigns, and promotions. Grew international Amazon sales by 1,000% in < 1 year. ✔Developed paid social media campaigns with sequential messaging to drive customers down path to purchase funnel. ✔Created persona profiles to target unique content for each audience type. ✔Reduced cost per acquisition by 50% for all the search campaigns, and increased conversion rate by 400%. ✔Optimized inventory stock levels, which resulted in tripling IPI index. Show less