Anuja Mathur Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Driving the corporate communications agenda for this high growth fintech startup

Dubai, United Arab Emirates

Communications Driving the media and communication strategy for Xare in the UAE and India markets, with a strong focus on PR around new product features and brand partnerships.  Writing press releases for corporate announcements and leveraging them for PR impact. Creating byline articles for Xare spokespersons to be plugged into relevant business and tech media.  Creating case studies around existing use-cases and customer testimonials for gaining PR mileage Fostering relationships with local and Facebook groups for community engagement. This includes driving co-branded events on social media, collating suitable content for these, and monitoring outcomes.  Positioning the company spokesperson as thought leaders by actively scouting for speaking opportunities at industry forums.  Building relations with relevant media professionals, influencers, bloggers, and trade associations Developing and maintaining the press kit and collateral, including corporate and spokesperson profiles Content Creating content for the daily posts on social media (Linkedin, Twitter, Facebook, Instagram, Tiktok). This includes strategic planning to align the messaging with the brand’s short and long-term objectives and drive positive engagement with varied audiences.  Writing the copy for digital ads, banners, etc around Xare’s key messages to initiate app installs.  Driving the on-page SEO strategy for optimizing website content around select keywords. And managing off-page SEO by identifying relevant platforms and engaging meaningfully with them.  Writing blogs around subjects of interest to Xare users for financial literacy, as well as for improving SEO. These include corporate blogs, how-to guides, use-case analyses, customer testimonials, and vlogs.  Creating scripts for tutorial videos, testimonials, and brand films that are posted on the company website, the app, and the Youtube channel

India

 Developed the content for the Wipe website following guidelines for SEO optimization and keyword usage. This included the corporate profile pages, product galleries, R&D capabilities, technical certifications, customer testimonials, etc.  Created and managed the company’s social media presence, with a special focus on LinkedIn for lead generation Created all the company collateral – corporate brochure, PPT, spokesperson profiles, as well all technical papers and product brochures.  Wrote by-line articles for placing in key newspapers and trade publications.

Dubai, United Arab Emirates

Gurgaon, India

Responsible for outbound marketing activities for features/initiatives on the ecommerce site, including crafting the messaging and positioning for products. The role involves conception and development of innovative marketing programs that drive demand. Also manages the Corporate Communication function for the brand

Gurgaon, India

Managing the Marketing thrust for 2 customer segments as part of a business group whose charter is to prepare the ground for upcoming technologies by working with evangelists and influencers. The profile included developing testimonials /case-studies (print, video, press) and subsequent marketing efforts. For the Enterprise segment, worked with SMEs on customized solutions and engagement through events, press and community outreach. For the Academic audience, idea-generation and execution for MS properties including the Imagine Cup Competition for students and the Microsoft Student Partner program.

New Delhi Area, India

PR profile based at client site for Cisco as Executive- Corporate Communications.Corporate image management and public relations, including engagements with the press for spokesperson profiling, product launches, corporate updates, etc. in addition to content generation and case-study development.

New Delhi Area, India

Strategic advisory and public image management for clients including retail consultancy Technopak (formerly KSA Technopak), Discovery Channel and Candico confectionery. .

New Delhi Area, India

Exhibitions India is a leading provider of trade shows and conferences in India and abroad with flagship events for the telecommunications, IT, biotec sectors. Its flagship brand - Convergence India- for the telecom sector is widely recognized as a premier event in Asia. Managed corporate communications for the Exhibitions India brand as well as PR for the events.

Masters In International Business, International Marketing

B.A. English (Hons.), English Language And Literature, General

Education record