• Developed unique content for various client sites to improve presence and brand awareness.• Writing copies for creatives, banners, and ads.• Planning and providing creative strategies to various graphic designers.• UI-UX writing for various websites by providing on-time delivery.• Coordinated mailings, marketing materials, and website content.• Generated invigorating social media content.

Ajeenkya DY Patil University, Pune (ADYPU) is a part of the prestigious DY Patil Group of Institutions known for fostering innovation. Set up in 2015 through the Maharashtra Government Act, ADYPU quickly gained recognition for its high-quality learning environment, hands-on experiential programs, and entrepreneurial thinking.- Responsible for curating content on University's social media platforms (Instagram, LinkedIn, YouTube, Quora).- Writing SEO Optimized Blog Posts for University's Website.- Responsible for ideating, conceptualizing, and scripting videos for YouTube and Instagram.- Creating content for the University's brochures, mailers, newsletters, and event banners.- Providing articles on all the latest events for the print media.- Strategising monthly content calendars and co-ordinating with the media team.- Working on a social media segment - Humans of ADYPU, a video format that requires conceptualizing, interviewing people, and scripting videos- Responsible for drafting the University's Annual Report, Convocation Scripts, and other important documents

- Responsible for content strategy and brand building.