Conducted 50+ consumer interviews and identified key pain points and preferences in product development, resulting in a 20% increase in customer satisfaction. Developed strong positioning statements by aligning to customers’ needs through creating personas, resulting in a 15% brand awareness and alignment of marketing efforts with the company’s core values.Led the homepage redevelopment project, optimizing messaging to align with a value proposition and increasing website SEO-driven traffic by 50%.

Elevated Partner Experience Cloud adoption by 400% through cross-functional collaboration across 6 teams (Engineering, UX, Finance, Product Marketing, Legal, and GTM). Employed product management strategies such as persona-based experience design, use case mapping, and feature prioritization. Orchestrated partner interviews in alignment with UX researchers to understand user pain points and inform the product roadmap of the Partner Experience Cloud. Collaborated with 5 product designers to develop and translate the user journey maps into Figma prototypes.Provided demos in collaboration with UX teams as part of enablement efforts, highlighting the latest features and user experience enhancements through the product lifecycle.Managed PRDs and created detailed Speclets to provide engineering teams with clear guidelines on implementation, resulting in efficient development cycles and on-time delivery of product milestones across cross-functional teams.

Developed messaging for core service areas targeted at key B2B customer segments and buyer personas, working cross-functionally with business development and client success teams, resulting in a 30% increase in engagement across social channels.Boosted website traffic by 25% through strategic content marketing initiatives, including blog management, link building, SEO strategies, and content syndication partnerships.Maintained an editorial calendar, hosted ~10 blog training/month with the firm’s senior SMEs and partners to drive content development, and tracked blog performance using Google Analytics.

Led a team of 4 to launch core products and an e-commerce store by developing product messaging aligning with brand positioning. Worked cross-functionally to create omnichannel content strategies and marketing collateral (blogs, buyer’s guide, explainer videos, cheat sheets) that led to a 25% increase in leads and a 15% boost in conversion rates over 3 months.Collaborated closely with executive leadership on a comprehensive Go-To-Market (GTM) plan, including creating buyer personas, refining product messaging, pinpointing optimal distribution channels, and sales enablement material.